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Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Infiniti QX Inspiration crossover EV is another step toward a grille-less future

Infiniti has released its first image of its Detroit Auto Show concept car, and unsurprisingly, it's electric, and it's a crossover. Also, just as Nissan's design vice president hinted at last year, it pushes the design ideas of the Q Inspiration sedan concept a little farther, and in an arguably more controversial direction. Whereas the Q Inspiration concept had a mostly closed off grille with only a few openings, it was also still set back in a clear grille design. The QX Inspiration concept leaves the entire front end perfectly flush. There are still hints of a grille with metallic trim at the top and bottom that suggest a classic Infiniti grille shape, and the badge and logo float in the middle to further the idea. It's an interesting idea, but the ideas of having a grille and going without seem to be a bit at odds, and the result is a bulbous, flabby nose that doesn't flatter either design philosophy. We suppose it could be worse, though, and it may look better in person. What we don't question is the product type. An electric crossover seems like the exact vehicle the car market is looking for. Infiniti hasn't gone into detail about powertrain specifics besides it using electricity and that it previews future electric platforms. Nissan's design V.P. noted that the company will be introducing more full electric vehicles, and this concept could feature an e-Power series hybrid powertrain in which the gas engine mostly exists as a generator. So it's possible that a future Infiniti crossover EV could be offered in full electric and range-extender variants. We'll have more information and photos when the QX Inspiration makes its official debut at the Detroit Auto Show on January 14. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.