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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

Infiniti Q50 BTCC ready to race

A few months ago, Infiniti announced it would field its Q50 sedan (or a racing derivative thereof) in the British Touring Car Championship, and now the Japanese automaker has revealed the tin-top racer in its final form as it prepares to roll onto the grid. Like the rest of the BTCC field, the Q50 racer is based on the series Next Generation Touring Car (NGTC) regulations. That means it's based on the production model, and not on a control chassis (like the one you'd find in NASCAR) done up to look like the showroom version. It also means a 2.0-liter turbocharged engine driving upwards of 300 horsepower through an Xtrac six-speed sequential gearbox with AP Racing clutch, throttle by wire and the manufacturer's choice of front- or rear-wheel drive, the latter of which we assume Infiniti has chosen for its touring car. Two examples of the Q50 BTCC will be fielded by Infiniti Support Our Paras Racing, a non-profit venture with proceeds (assuming there are any) going towards the British paratroopers' charity. The team is being run by Derek Palmer Sr, whose son Derek Jr will drive one, with the other piloted by Richard Hawken, and injured paratroopers filling out the pit crew and support staff. The Infiniti Q50 BTCC will be showcased on the Dunlop stand at the Autosport International show in Birmingham this weekend. NEW Q50 BTCC LIVERY AT AUTOSPORT INTERNATIONAL SHOW Wednesday, 7 January 2015 The recently announced 'Infiniti Support Our Paras Racing' team, which will contest the Dunlop British Touring Car Championship this season, will unveil a new livery for its two NGTC Infiniti Q50 race cars at the Autosport International Show in Birmingham later this week. The new livery on the Q50, being displayed on the Dunlop stand, has been designed by Infiniti's own design team in Paddington London, further enhancing the ongoing partnership of Infiniti with the Mallory Park-based team, which will employ injured ex-Paratroopers to prepare both race cars. Simon Cox, Infiniti Design Director from Infiniti Design London, said "The new Q50 race car livery was developed to contrast against the traditional branding schemes normally associated with the BTCC grid. However, it still retains a high level of visibility, reflecting both the dynamic qualities of the Infiniti Brand along with the performance and striking contours of the Q50 road car.