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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Infiniti readies Juke-based ESQ crossover specifically for China

When most luxury automakers started getting into SUVs and crossovers, they started at with the largest models, but have gradually been getting smaller. Think Lexus and the LX, Audi and the Q7, or BMW and the X5, and you'll see what we mean, because each of them has been steadily downsizing its crossovers ever since. But Infiniti is going even smaller. At least, in China, anyway.
That's where the luxury marque from Nissan will soon be offering the new Infiniti ESQ. The smallest of Infiniti crossovers has been developed in China, exclusively for the Chinese market to meet Chinese tastes. It shares its underpinnings with the Nissan Juke, but instead of starting with the base model, Infiniti China has started with the more potent Juke Nismo - complete with 1.6-liter turbo four producing 197 horsepower - and added on premium accoutrements. The exterior that appears to be differentiated by a new grille and wheels, featuring the ESQ logo instead of Infiniti's, but the same quirky styling that sets the Juke apart. Though all we can of the interior is the steering wheel, you can bet that Infiniti gave the ESQ a more luxurious cabin space, too.
Infiniti's global communications manager Stefan Wienmann told Autoblog that the company is "expanding [its] portfolio not only globally but also specifically in China," adding the ESQ to a market-specific lineup that includes long-wheelbase versions of the Q50 sedan and QX50 crossover. "We see specific sales opportunities in this segment," explains Wienmann, adding that a targeted project like the ESQ "also enables us to gain experience in positioning a new premium model to the 'new millennials', a customer group that is very important to us."

Infiniti QX Inspiration Concept SUV may be the most Japanese thing in Detroit

Infiniti is following up its Q Inspiration Concept from the Detroit Auto Show last year with a QX Inspiration Concept for 2019. Unlike the Q Inspiration from last year ( VC-Turbo engine), this one is fully electric. That said, it does sport a similar design language. This QX concept is meant to preview an upcoming midsize electric Infiniti SUV. Since it's powered by an electric powertrain, there's no need for a grille. Infiniti decided to take the opportunity to spell its name out in big and bold letters across the bow instead. The proportions are obviously concept-car-like with a high beltline and squashed rear-end. Straight lines and muscular curves accentuate the car's stance nearly everywhere you look — somehow we still didn't escape the plastic wheel arches breaking up the pretty white paint and surrounding the 22-inch wheels. Related: Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal Etchings on the razor-thin headlamps and throughout the car are designed to look as though lasers did the work. Infiniti emphasizes that it used Japanese "Ma" styling, which puts an emphasis on negative space. Take a look through the photos yourself to see if you think Infiniti succeeded at utilizing the design mantra of "white space" on this SUV. One neat feature you'll easily be able to decipher on the exterior is the use of Japanese red cedar slats on the roof. You can see straight out of the car from inside, and it offers a bit of contrast color-wise. A lot of the magic is contained in the interior of the QX Inspiration, though. The first thing you'll see is the pillar-to-pillar screen that's finished in gold-tinted glass. Remind anyone of Byton? As if that wasn't enough screen, Infiniti also put a screen in the square steering wheel, too. The center console is made using marble, extending all the way back to the rear seats. White, suede rhombus panels serve as the Infiniti's floor that also features gold inlays. Infiniti takes advantage of the electric car benefit of a flat floor for extra interior space — the battery sits low under it. Infiniti QX Inspiration Concept View 24 Photos It also uses the popular concept-car trick of rotating seats to make ingress and egress easier. The same tech was revered in the 1960s. Infiniti says it intentionally left out any technology from the backseat so as to give the cabin a more natural and authentic appearance in pursuing the Japanese appreciation of nature and craftsmanship.