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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's variable compression engine in the 2019 QX50 is the first of its kind

The world's first variable compression ratio engine is here, in a production car. That car is the 2019 Infiniti QX50, debuting this week at the Los Angeles Auto Show. The midsize crossover has seen a refresh that has brought it an all-new platform together with new driver assist features, but it's the engine that's the centerpiece here. Nearly everything is continuously variable under the hood of the QX50 – not only the new shift-by-wire XTRONIC CVT. The new VC-Turbo gasoline engine is able to change its compression ratio from 8:1 to 14:1, or anything in between depending of the driving situation; whether there is need for top-end power or turbodiesel-like torque from low revs, or optimized fuel economy. The pistons' reach is continuously adjusted by an electric "Harmonic Drive" motor, which controls a multi-link system, affecting the top-dead-center of the pistons and changing the compression. The engine can also switch between efficiency-maximizing Atkinson cycle and regular combustion cycle, on the go – and there's both multipoint injection and gasoline direct injection employed. The result is 268 horsepower at 5,600 rpm and 280 pound-feet of torque at 4,400 rpm; good figures for a 2.0-liter four-cylinder gasoline engine with a single-scroll turbocharger. Infiniti says that the FWD version's fuel economy of 27 miles per gallon combined is 35-percent better than the previous-generation V6 engine; in AWD guise, it reaches 26 mpg, which is a 30-percent improvement. The new engine is pretty much all-aluminum, but the vaguely magical-sounding "transformative multi-link components" behind the variable compression system are made from high-carbon steel alloy. The engine's multi-link system also enables it to do away with any balancing shafts, and Infiniti compares its smoothness to a V6 rather than a regular four-cylinder. In addition to the aforementioned tech, the VC-Turbo engine has the world's first active engine mount vibration damping system to smoothen its operation even further. Related Video:

2015 Belgian Grand Prix is a return to scheduled programming

With summer intermission over, the second half of the Formula One season commenced in the Belgian countryside at Spa-Francorchamps. After qualifying, it looked a lot like the first half of the season with just a few minor changes. Lewis Hamilton was even more dominant in his Mercedes-AMG Petronas than usual, regularly taking half a second out of his teammate in just the middle sector of the circuit. Teammate Nico Rosberg tightened it up a tad for his final hot lap, but Hamilton still took pole by 0.45 seconds ahead of Rosberg in second. With his Williams back at a power track, Valtteri Bottas got himself up to third, although more than a second behind Hamilton. Romain Grosjean in the Lotus in fourth had his best qualifying performance since his fourth-place grid spot at the 2013 US Grand Prix. This was a huge boon for Lotus, the team facing another financial issue off track that threatened to have its cars impounded as soon as they left the circuit. Grosjean had to have his gearbox changed before the conclusion of six races, however, so the five-spot penalty meant he'd actually line up ninth for the race. Sergio Perez put the Sahara Force India in fifth, where we're more used to seeing his teammate Nico Hulkenberg, just ahead of Daniel Ricciardo in the Infiniti Red Bull Racing in sixth. Felipe Massa got the second Williams in seventh, in front of the second Lotus of Pastor Maldonado in eighth. Then came the first and only Ferrari in the top ten, Sebastian Vettel qualifying ninth after a disappointing Saturday for the scuderia; teammate Kimi Raikkonen suffered gearbox issues and qualified way down in 16th. Carlos Sainz took tenth in the Toro Rosso. A new start procedure in Belgium meant drivers had to handle clutches on their own, without the engineers finely tuning bite points between the garage and the start line. That was in conjunction with another rule limiting the kinds of radio messages possible between engineers and drivers, aiming to put more of the car in the drivers' hands. After an aborted start when Hulkenberg's car quit while sitting on the grid, Hamilton made the most of the new procedure. His start wasn't amazing but he beat everyone else off the line, while those behind were alternately getting bogged down or leaping ahead. Midway through the first lap the top ten was Hamilton, Perez, Ricciardo, Bottas, Rosberg, Vettel, Maldonado, Grosjean, Massa, Marcus Ericsson. At the end of 43 laps, Hamilton would still be in the lead.