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Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.

The Infiniti Q30 is dead! Long live the Infiniti QX30!

Remember that Infiniti Q30 hatchback we drove last month? It's not coming to the US. But it also is coming to the US. Let us explain. Because of our crossover-obsessed culture, it's easier for automakers to brand new offerings as CUVs rather than hatchbacks. Take one five-door, front-wheel-drive car, add a teensy bit of ground clearance and all-wheel drive, and boom, success! So because the Q30 and ever-so-slightly higher-riding QX30 are so darn similar, Infiniti made the decision to just sell them both under the QX30 name. This might seem stupid to most, but to Infiniti – and the crossover-buying masses – this is actually a pretty logical move. The QX30 arrives in mid-2016. On the base end there's the standard QX30, then there's the lower-riding QX30S, and finally, the higher-than-standard-riding QX30 AWD. They all come with a 2.0-liter turbocharged four-cylinder engine and a seven-speed dual-clutch transmission. They're also practically identical to the Mercedes-Benz A-Class and GLA-Class, except for the swoopy sheetmetal. But even Mercedes sells its cars as two separate model lines. If you're not confused enough yet, feel free to read more in the press release below. Related Video: Infiniti announces QX30 line-up in the AmericasInfiniti QX30 Premium Crossover set to go on sale in mid-2016 NASHVILLE, Tenn. – Infiniti today announced the line-up of its all-new QX30 premium active crossover for the United States and Canada. While sharing basic exterior and interior designs, the QX30 line will be offered in three unique versions, each with its own front and rear fascia, wheel design and interior themes: QX30: The crossover's highly sculpted exterior, unique stance and asymmetric cabin design exemplify Infiniti's design-led approach to product development. This version is sold in Europe and other regions outside of the Americas under the Q30 name. In the Americas, this model will be front-wheel drive. QX30S: With a lower stance, aggressive front and rear fascia, cross-drilled front brake rotors, 19-inch wheels and performance tires, the QX30S is the sports version of Infiniti's new premium compact line. It was shown at this year's Los Angeles Auto Show and is sold in other markets as the Q30S. QX30 AWD: With an intelligent all-wheel drive system, slightly higher ride height and off-road inspired front and rear valence panels, the vehicle is able to take on urban, suburban and winding rural roads in all driving conditions.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.