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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Production Infiniti QX30 coming to LA Auto Show

Infiniti showed its QX30 small crossover in concept form at this year's Geneva Motor Show, and now, we've got confirmation that the production car will debut in Los Angeles. But this is just one of some 30 global reveals that will take place at the LA Auto Show this November. The QX30 will be a higher-riding version of the new Q30 hatchback that we'll see in Frankfurt later this month. And since the Q30 shares a lot of its underpinnings with the Mercedes-Benz A-Class, we can probably expect the QX30 to be a sort of Infinitized GLA-Class. Just picture a lifted version of the production Q30 we've already seen in teaser shots. In addition to 30 global debuts, the LA Auto Show will host 20 North American reveals, including the Jaguar F-Pace, Kia Sportage, and Bentley Bentayga that will initially be shown in Frankfurt. The only other LA show global reveal we know about right now is the 2016 Hyundai Elantra. Still, there will no doubt be a lot to talk about come November, with Alfa Romeo, BMW, Bentley, Fiat, Ford, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Porsche, Subaru, and Volkswagen all confirming that they'll have something to show in Los Angeles. Naturally, we'll be on site with our usual obsessive auto show coverage. Related Video: THIRTY WORLD DEBUTS CONFIRMED FOR 2015 LOS ANGELES AUTO SHOW 50 total reveals expected and will be streamed live by CNET from the show floor LOS ANGELES, CA (September 2, 2015) – The Los Angeles Auto Show (LA Auto Show®) announced today that 30 world debuts, totaling 50 vehicle unveilings overall, will be introduced in front of media, analysts and automotive industry executives during its Press & Trade Days, November 17-19, 2015. Almost every manufacturer will be making news, and while most have yet to announce details, a few manufacturers have begun to share their debut plans. Specifically, Infiniti will have a global reveal of its all-new QX30 crossover and Hyundai will host the world premiere of its all-new Elantra. Other debuts include Jaguar's first luxury SUV, the F-PACE, and Kia's next generation Sportage. Other automakers officially confirming premieres include Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study