2007 Infiniti M35 X, on 2040-cars

Auto blog

Infiniti darkens down QX70S Design for Paris debut

Dig the Infiniti QX70 but wish it were just a touch more low-key? Infiniti will have the answer at the fast-approaching Paris Motor Show, where it will launch the QX70S Design.
Based on the vehicle erstwhile known as the FX, the QX70S Design gets dark chrome all over: on the grille, foglight surrounds, side air vents, side sills and license plate surround. The headlights are smoked and the 21-inch six-spoke wheels, roof rails and mirror caps are painted black.
The darkened treatment continues inside with black lacquer trim and black leather with purple stitching. The S Design otherwise gets all the equipment of the S Premium model. It goes on sale in Europe right after its debut in Paris, and while we're told this trim isn't planned for the North American market, there's no telling what the future will hold.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti teases a new concept for the Detroit Auto Show

Infiniti is the latest company to join a steadily growing list of big reveals at the 2018 Detroit Auto Show. It just released a teaser image of a concept it will display. It looks fairly typical of Infiniti, with long flowing curves, and the company's signature grille. And of course, it will be painted white. The company revealed very little about it, not even a name. But a quote from Infiniti's Executive Design Director may shed a bit of light on the car. He talks about "more compact and less intrusive powertrains" giving freedom to design, and that this car has a "long cabin." This leads us to believe that this concept may feature some kind of alternative powertrain, perhaps hybrid or fully electric. It could even use a smaller version of Infiniti's variable compression engine. We also think that this car may have a profile akin to the Jaguar I-Pace, with a much more cab-forward look. When Jaguar revealed the I-Pace, it made a big deal about how going to electric propulsion gave them the opportunity to rethink what looks luxurious, sporty and aggressive, since there wasn't an engine at the front to require a long nose. Infiniti's design director's words sound pretty similar. We'll have more information and photos when the car is fully revealed at the 2018 Detroit Auto Show. Related Video: Image Credit: Infiniti Green Detroit Auto Show Infiniti Concept Cars