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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti G37 to live on in showrooms alongside 2014 Q50

Infiniti is preparing to roll out its hotly anticipated 2014 Q50, a car that not only ushers in a new alphanumeric naming strategy, it ostensibly replaces the G37 as the brand's bread-and-butter sport sedan. That will happen, but not in the short-term, as the G37 will continue to be manufactured and sold alongside the Q50, at least for the rest of this year.
Infiniti spokesman Kyle Bazemore has confirmed to Autoblog that a decision is pending on how long to extend the G37 sedan's production run. "We're taking Q50 up a little bit, and that allows us to keep the G Sedan in the lineup... It [Q50] certainly started as a replacement, but it ended up being much more than that." Confusingly, Infiniti has already announced that the Q50 is to start at $37,605 (including $905 destination charge), yet the 2013 G37 is more expensive, starting at $38,255 delivered according to Infiniti's consumer website. Thus, a price drop on the G37 is likely coming in short order.
So why hold on to the older model? With the Q50 launching exclusively with V6 and Hybrid models (a turbo four and diesel are said to be in the cards down the road), Infiniti evidently feels it is risking leaving lower-end sales on the table. "There's a lot of movement with the [BMW] 320i and such, and this allows us a two-tier strategy to compete," says Bazemore. Keeping the G37 on tap at a lower price for fleet sale duty may also serve to protect the Q50 as it establishes itself on the market.

2017 Infiniti Q60 Coupe debuts with 400-hp V6

Infiniti killed it with the G35 Coupe in 2002, its second act being the G37 in 2008. The third act has officially begun, the 2017 Q60 Coupe launches today at the 2016 Detroit Auto Show. It hasn't strayed far from the concept shown a year ago, the major tweaks being government-approved headlights and side mirrors. Without discussing numbers, Infiniti says the new car is lower and wider than the current Q60, with a lower center of gravity, and it is more powerful and efficient. Much has gone on with the rolling stock, too: tighter wheel gaps, staggered tires on some models, wheels designed to absorb road vibration, and optional 20-inch alloys available for the first time. In the US, there are two engine choices with three levels of output. The twin-turbo 3.0-liter V6 comes with either 400 horsepower and 350 pound-feet of torque, or 300 hp and 295 lb-ft. In the US that will mean a boost of 70 hp and 80 lb-ft over the 3.7-liter V6 in the current car, and Infiniti estimates a combined fuel economy rating of 22 mpg. The 300-hp unit has a provisional rating of 23 mpg, the increased efficiency down to bodywork shaping and an active shutter behind the grille. A direct-injected, 2.0-liter, four-cylinder turbo is the second engine, getting 208 hp and 258 lb-ft and an estimated 24 mpg in the US. All engines will shift through an adaptive seven-speed automatic transmission. G'bye, manual gearbox. A Drive Mode Selector can dial through six settings, the Customize option throwing up three more individual choices to get the most from the updated internals. The V6 models can be optioned with Infiniti's second-generation Direct Adaptive Steering and brand-new Rack Electronic Power Steering that claims to provide more linear assistance. The four-cylinder comes with a speed-sensitive rack-and-pinion setup. Revisions to the base suspension include relocated shock absorbers among a new link layout, and modified shock tuning and bushings. Above that there's a brand new Digital Dynamic Suspension that will come standard on the Sport trim, now with adaptive dampers. Both units should have improved performance thanks to stiffer crossmembers. Finally, the cockpit gets dressed in one of three trims depending on the model, with aluminum or black wood at the entry-level end, carbon fiber at the other end, and silver glass fiber for buyers who choose the white or red leather.