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Infiniti spruces up Q70L Bespoke Edition for Shanghai [w/video]

"Luxury" is a relative term. Take the Infiniti Q70, for instance, which most of us would find plenty luxurious. But some buyers – in China especially – wanted more, so Infiniti stretched it out into the Q70L. And now it's revealed the even more luxurious Q70L Bespoke Edition. Revealed for the first time at the Shanghai Motor Show down the coast from the company's global headquarters in Hong Kong, the Infiniti Q70L Bespoke Edition is designed to "fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars." That's been materialized through a quilted white leather cabin space with four individual seats hewn "by meticulous craftsmanship and three-dimensional textures." It all looks pretty swank to us, but not the kind of space you'd want to put your kids in with their juice boxes, crayons and dirty soccer uniforms. Check it out in the video clip, high-res images and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Apr. 19, 2015 Infiniti unveils Q70L Bespoke Edition at Auto Shanghai; joins Q60 Concept and Q80 Inspiration in show debut - Infiniti Q70L Bespoke Edition revealed with concept-car inspired interior - Q80 Inspiration and Q60 Concept vehicles also make China premieres - Infiniti design, plus Global and China growth, highlighted Hong Kong/Shanghai – Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd. The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars. Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality. The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.