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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.

2016 Infiniti QX50 is new and improved, kind of [w/video]

The Infiniti QX50 is, to be frank, ancient. It hit the market way back in 2007, and has labored on ever since. Through December of last year, the company only moved 2,727 QX50s. The year before, there were only 2,164 sales, and 3,495 in 2012. What do all three years have in common? The QX50 was Infiniti's slowest seller in each of them. Here's hoping, then, that this latest update will boost the 2+2 crossover's appeal. Being shown today at the 2015 New York International Auto Show, Infiniti has made a number of updates to its smallest crossover, with the most notable being a 3.2-inch stretch in its wheelbase and a 4.5-inch increase in its overall length. That makes for an enormous 4.3-inch increase in the legroom of the formerly cramped second row. Infiniti also made slight increases to the overall ride height, of 0.4 inches in for rear-drivers and 0.8 inches for all-wheel-drive variants. Outside of the dimensional changes, Infiniti also beefed up the former EX37's exterior, with new front and rear bumpers that boast SUV-like scuff plating, as well as LED accents in the new headlights and a new grille that is more in keeping with the brand's current design language. LED taillights sit out back as standard, while Infiniti will happily sell consumers an optional xenon headlight package. Infiniti may have updated the exterior, but the cabin looks largely unchanged, aside from the extra space in the second row. It looks like a complete carryover in terms of features, trim and general layout. Also unchanged is the QX50's 3.7-liter V6 engine. Output remains fixed at 325 ponies and 267 pound-feet of torque. Regardless of whether power goes to the rear or to all four wheels, a seven-speed automatic is in charge of managing the power. We'll have more on the freshened QX50, including live images, coming soon from the floor of the 2015 New York Auto Show.