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Infiniti keeps us on our toes for Q50 Eau Rouge

If you've been watching the evolving rapprochement between Infiniti and Red Bull Racing, and have wondered what the point was if the Japanese automaker didn't capitalize on its expensive collaboration with the world-champion Formula One team, then Infiniti may finally have the answer come the Detroit Auto Show next month.
That's where Nissan's premium division is set to unveil the Q50 Eau Rouge concept, a show car set to showcase its F1 involvement in the form of a jazzed-up sports sedan. We still don't have much to go on in terms of what the concept car will actually entail beyond a body kit, but Infiniti has launched a dedicated website for the reveal and with it, this teaser video. It still doesn't tell us much, but it's a cool animation just the same, so check it out below.

2022 Infiniti QX55 Review | Price, performance, size, comparisons with QX50

Carmakers love calling them coupes, but as they have four doors, that's still a tough sell for our dictionary. So, let's go with fastback SUV for now, and say that the 2022 Infiniti QX55 is one of the best-looking examples of the growing bunch. Even if Infiniti wasn't originally intending to lop off the back of its QX50 compact crossover, the afterthought project to turn it into the QX55 was nevertheless a successful one. When parked next to a BMW X4 or Audi Q5 Sportback, we know the QX55 would do the prettiest job sprucing up the driveway. It's nicely proportioned and tastefully detailed with just a hint of Infiniti's forever cool FX SUV at the rear. The interior is also interesting to behold and pleasing to touch. Unfortunately, the QX55's aesthetics are its main selling point. Driving it is a real letdown as its underwhelming handling and soul-sucking continuously variable transmission just aren’t up to snuff for a luxury model. It makes the QX55 feel like you're driving a Nissan Altima. And even if you're less concerned with a car's driving dynamics, the QX55's odd and antiquated tech interface is sure to be a put-off after seeing what BMW, Audi and Mercedes have to offer. Of course, all of this could be said of the QX50. At least the QX55 has aesthetics on its side.   What's new for 2022? The QX55 is an all-new model, although the QX50 upon which it's based has been around since 2019. 2022 Infiniti QX55 View 25 Photos What's the QX55 interior and in-car technology like? The QX55 interior is a highlight. ItÂ’s lifted from the QX50, and thatÂ’s good. ItÂ’s just as flowy as the exterior, and on our Sensory trim level test car, it was fitted with sumptuous red and black leather on nearly every surface, plus some natural-finish wood trim across the dash and doors. Lower trim models arenÂ’t quite as flashy but still feature the same attractive design. It's all suitably elevated for a luxury car. On the other hand, the dual-screen infotainment system is at best bizarre and at worst antiquated.  Most infotainment functions are accessed and operated via the touchscreen at the bottom of the stack. That placement makes it easy to reach but hard to see. The top screen controls the navigation system and Apple/Android integration, is of a noticeably lower resolution, and is controlled either by touch or with a control wheel on the center console next to the shifter.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.