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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Sebastien Vettel testing Infiniti's production Etherea?

It sounds like Sebastian Vettel has had his hands full recently, juggling his Formula One racing career while moonlighting as the newly appointed director of performance at Infiniti. On that latter note, Autocar is reporting that Vettel has been testing a production version of the Etherea Concept at France's Circuit Paul Ricard.
There is still no word as to when we could see this car go into production or what it will be called (possibly the Q30), but it will likely share a platform with the Mercedes-Benz A-Class as a part of the Daimler/Renault-Nissan collaboration. The article also said that this future entry-level Infiniti would be produced at Nissan's Sunderland, UK plant.

2021 Infiniti QX50 adds new features and a blacked-out appearance package

The 2021 Infiniti QX50 is out, and Infiniti has made a couple changes of note. Most of them are equipment related, but the luxury crossover’s price is going up this year, too. A base QX50 Pure is $700 more expensive this for 2021, with the new total being $38,975. That gets you the front-wheel-drive model. If you want all-wheel drive, thatÂ’ll be another $2,000. For your extra coin, Infiniti has added a Wi-Fi hotspot, acoustic laminated front side glass, rear seat-mounted side-impact airbags and a new automatic emergency call system for when the vehicle is involved in a collision. All those features are standard across every QX50. More features are also added to the $42,525 Luxe trim as standard equipment. You now get heated front seats and ProPilot Assist. ThereÂ’s also a new $1,200 Appearance Package that is exclusively available on this trim. It adds 20-inch black-painted wheels, black mirror caps, black mesh grille, dark chrome exterior accents and a graphite headliner. Photos of this package can be seen in the monochromatic montage below. The price increases can be seen across the whole line. Even the Autograph (top trim) is up by $350 this year to $55,225. Tiny equipment bumps come along with these price increases. For example, the Essential trim adds the head-up display for no cost, and the Autograph trim adds InfinitiÂ’s Direct Adaptive Steering system. The 2021 QX50 is in dealers and on sale now. Related Video: