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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2019 Infiniti QX60 Drivers' Notes Review | Past its prime

The 2019 Infiniti QX60 is a three-row crossover from Nissan's luxury brand. It's based on the Nissan Pathfinder, sharing the same basic platform and powertrain. It sits near the top of Infiniti's lineup, above the new QX50 and just below the body-on-frame QX80. That said, the car-based platform underneath the QX60 means its actually more spacious than its truck-based sibling. Power comes solely from a 3.5-liter V6 making 295 horsepower and 270 pound-feet of torque. All-wheel drive is available, though our tester was a front-wheel drive model. The 2019 QX60 starts $46,795, but our tester has nearly $20,000 worth of options. The $5,000 limited package adds upgraded leather on the seats and steering wheel, dark wood trim, 20-inch wheels and chrome trim on the exterior. The $3,400 proactive package adds safety features like lane-departure warnings, blind-spot monitoring, backup collision intervention and adaptive cruise control. Other options include back-seat entertainment ($2,150), a wifi hotspot ($495) and the $3,500 sensory package (a Bose audio system, ventilated front seats, heated second-row seats, a motion-activated liftgate and a moonroof for the second and third rows). Editor-in-Chief Greg Migliore: I'm immediately struck by the interior. It's quiet and comfortable. The quilted leather on the door panels is almost decadent. Infiniti is really going for it with this kind of interior styling. Some might say it's a little bit much, but generally, I think the company gets it right. Same with the outside. Infiniti tries to make a statement, and this swoopy, creased design is reason enough to buy the QX60. Our tester has the 295-hp V6, which is plenty capable. There's a lot of torque steer with the front-wheel-drive setup. It's kind of fun, but not really the dynamic most buyers are going for it. Overall, I like the QX60. It's big, comfortable, luxurious and powerful. Get AWD, though, as FWD in the snow is a little squirrely in something this large. Road Test Editor Reese Counts: Unlike Greg and Joel, I wasn't bowled over by the interior. I couldn't find a comfortable seating position for the life of me. The bottom cushion wasn't deep enough and the back seemed to protrude out at odd points into my spine. The leather looks and feels OK, but that was my only highlight. The overall interior design looks fat and boring, especially compared to models from Mercedes-Benz and Lexus. Just look at some of the details like the vents and steering wheel.

Infiniti Q50 to enter British Touring Car Championship

Infiniti doesn't have much in the way of motorsports heritage. Sure, its logo is currently plastered all over the open-wheelers of the Red Bull Racing Formula One team, but that's little more than a series of stickers - the turbocharged V6 hybrid still comes from corporate cousin Renault.
Perhaps realizing that, the company is dipping its toe into the motorsports pool in a much bigger way (albeit in a far smaller series). The Nissan-owned luxury brand will campaign its Q50 sedan in the notoriously rowdy British Touring Car Championship with a new factory team, called Infiniti Support Our Paras Racing.
The team works with British veterans' charity Support Our Paras, and actually will employ a number of injured vets as part of the team, according to the report on Motor Authority.