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Infiniti Q30 prototype spotted winter testing

Infiniti is the latest luxury automaker preparing to join the premium hatchback segment, and after seeing a prototype wrapped in garbage bags undergoing warm-weather testing earlier last month, we're now looking at another test mule running in the snow. Previewed in concept form at the Frankfurt Motor Show over a year ago, the Infiniti Q30 is set to share its platform with the Mercedes GLA – with which it obviously shares its proportions, but from which it will be distinguished with unique styling with trademark Infiniti design cues. It's still hard to tell much from the spy shots (heavily camouflaged as is the prototype), but their emergence at least tells us that development is continuing apace. We wouldn't take too much stock in the Volvo V60 tailing it, though: automakers often benchmark the competition, but the Q30 will more directly compete with the next V40, along with the likes of the Audi A3, BMW 1 Series and (maybe to a lesser extent) the Lexus CT 200h. Expect power to come from the same 2.0-liter four-cylinder engine used in the GLA and its stablemates as well. Production is slated to take place simultaneously in Decherd, TN, and in Sunderland, England, at Nissan Motor Manufacturing UK – one of the largest assembly plants in Europe. A QX30 crossover version better suited to rougher roads is slated to follow as well.

Infiniti shows off the new Q50 engine lineup in Chicago

Infiniti has a raft of engine options it's rolling out on the Q50 sedan. We found out about most of them a couple of months ago, but they're now confirmed in all their turbocharged glory. And they'll all be showcased this week at the Chicago Auto Show. The base engine is a 2.0-liter turbo four based on a Mercedes design and built at the new joint-venture engine plant in Tennessee. The engine produces 208 horsepower and 258 pound-feet of torque and will be available in the Q50 2.0t in either rear- or all-wheel drive. If those specs strike you as familiar, they're the same that you'd find in the Mercedes CLA250 and GLA250, both of which similarly make their 4Matic traction optional, but come standard in front- (not rear-) drive form. Above the four-pot sits a new 3.0-liter twin-turbo V6 that replaces the naturally aspirated 3.7-liter unit and will be available in two states of tune. The 3.0t model offers 300 hp and 295 lb-ft, but the performance model – dubbed Q50 Red Sport 400 – cranks it up to 400 hp and 350 lb-ft. Both versions come mated to a seven-speed automatic transmission and either rear- or all-wheel drive. The fourth powertrain options carries over in the form of the Q50 Hybrid, which still pairs a naturally aspirated 3.5-liter V6 to a 50-kW electric motor for a combined output of 360 hp. So if you like your sports sedan to come with some manner of assist, the Q50 offers plenty of choices. But if you're in the atmospheric camp, we're afraid you'll have to look elsewhere. Related Video: Infiniti Presents Three New Q50 Sports Sedan Engines for the First Time at the 2016 Chicago Auto Show - Q50 Red Sport 400 offers new 400-horsepower VR-series 3.0-liter V6 twin turbo engine - Advanced 300-horsepower VR V6 twin-turbo version shown for the first time in Chicago - Pair of new V6 twin turbo engines joined by new 2.0-liter turbo inline-4 rated at 208 horsepower CHICAGO (Feb. 11, 2016) – Infiniti today revealed the full lineup of new advanced engines for its Infiniti Q50 sports sedan at the 2016 Chicago Auto, including two 3.0-liter V6 twin turbo engines and a 2.0-liter 4-cylinder turbo engine. The trifecta of new powerplants will be available beginning this spring. Joining the three new engine-equipped Q50 models – designated the Q50 2.0t, Q50 3.0t and Q50 Red Sport 400 – on display at the country's oldest and best-attended auto show are the redesigned 2016 QX60 crossover and the all-new QX30 premium active crossover.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.