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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti Q80 Inspiration imagines future of brand's luxury flagship

Infiniti is among the best of the non-exotic brands when it comes to crafting concepts, with designers who just seem to know how to show a truly wild vehicle with subtle hints at a future model. Just take a look at its latest Q80 Inspiration at the 2014 Paris Motor Show to see what we mean.
Infiniti claims that the Q80 imagines how it would build a future, fullsize luxury sedan to take on the stalwart Mercedes-Benz S-Class. However, in the current form it seems like a flight of fancy. It's packed with fabulously weird styling tricks, including birdwing-shaped headlights. There's also the roof and windshield that look at first glance to be a single piece of teardrop-shaped glass terminating at a boat-tail rear. In addition, the Inspiration has every concept designer's favorite gimmick - suicide doors.
Under the hood sits a twin-turbocharged 3.0-liter V6 and electric motor hybrid with a claimed 550 horsepower. The company asserts that the powertrain is actually on the way in the next two years and could do 43 miles per gallon (5.5 liters per 100 kilometers), though it's not specified on what driving cycle that's calculated on.

2022 Infiniti QX60 gets reveal date, teases first glimpse of interior

The launch of the 2022 Infiniti QX60 has been a somewhat drawn-out affair, with a near-production concept being shown back in September. But the official reveal is now in sight: June 23 to be specific. And with this announcement comes our first brief look at the three-row luxury crossover's interior. It features the now trendy continuous air vent design, but has some interesting twists. The diamond-stitched top is unique. It looks like there may be a split, two-tone design between the driver and passenger sides like what we've seen in the QX50 and QX55. Sitting atop the dash is an infotainment screen, and behind that is an arcing piece of wood trim. We're excited about that infotainment screen. Though it doesn't look particularly fancy compared with some of the units coming from some American and German brands, it seems to be a big step up from current Infiniti systems that have used a somewhat odd and outdated dual-screen array. We're hoping for higher resolution and more modern graphics. Aside from the interior, we already know a number of things about the QX60. The concept gave us a good look at the exterior, and we know that it will use a variant of the Nissan Pathfinder's powertrain. That means a 3.5-liter V6 and a nine-speed automatic. At 295 horsepower, it will be a bit more powerful than the Nissan version. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Infiniti Q60 Red Sport Interior