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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Infiniti Q Inspiration inspires electrified vehicle platform

This year's Detroit Auto Show was a bit light on forward-looking concepts, so the Infiniti Q Inspiration was a highlight, what with it's gorgeous curves and elegant interior. And lucky for us, Infiniti has decided to bring the lovely sedan to production. It will have a substantial difference to the concept, though ... The concept version used the variable-compression turbocharged four-cylinder from the QX50, which was a bit of a surprise considering the car's grille was nearly filled in. The production Q Inspiration will eschew the purely internal combustion engine for an electrified powertrain. Infiniti hasn't given any details, but that wording seems to indicate that it will be some kind of hybrid, or — less likely — an EV. Supporting the hybrid theory is the fact that Infiniti plans on putting this new sedan into production within five years. Infiniti has previously announced that its first full EV will launch in 2021, which is just three years out. That being said, we wouldn't preclude the possibility of a full EV Q Inspiration later on, or even a plain internal-combustion model, since the idea behind the original concept was that it could support multiple powertrains. Besides being another vehicle to help Infiniti reach its electrified vehicle sales goals for 2025, it will also be built in China. "We very much had China in mind when designing the Q Inspiration," said Infiniti Chairman and Global President Roland Krueger." Four more Infiniti models will also be built in China following this sedan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.