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Infiniti to offer pair of designer Q50 sedans on Gilt.com

As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."

4 ways Infiniti’s Q Inspiration concept bridges present and future

Infiniti's new Q Inspiration concept is a striking fastback sedan that the company says reflects an inflection point for both the luxury brand and the broader auto industry itself. It represents a bridge between technologies. That's true in the literal sense; it employs Infiniti's new variable compression turbocharged engine technology, which provides performance features while maximizing efficiency, and bridges the gap to more advanced powertrains. It also features Nissan's ProPilot semi-autonomous driving technology. But it's also true for the concept car's design, which Infiniti says provides a simple, elegant solution to complex technological questions — offering a palate cleanser, if you will, for the complicated technologies hidden beneath the gleaming surfaces. Oddly enough, the futuristic-looking Q Inspiration owes a debt of gratitude to the Prototype 9, the concept based on a 1940s-style grand prix car that Infiniti released last year. Alfonso Albaisa, Infiniti's senior vice president for global design, said that project became "a kind of a blank canvas for us to play with" and allowed for new discovery and expression with minimal brush strokes. It also led designers back to Ma, the Japanese concept of mastery of empty space. We spoke with Albaisa about how the concept's design echoes the theme of bridging the present and future. 1. The cabin's forward proportion and roominess Using the space-efficient VC-Turbo engine gave the designers space to shift the cabin forward and move the A-pillars back, creating a more centered and elongated cabin, with maximum headroom. The interior is clean, with orange and black leather with orange accents and backlit birch wood accents. The center console is floating, providing seamless connectivity to technology and hiding mechanical elements. Albaisa says it's the first manifestation of Infiniti's new form language for an era of advanced powertrain and future technologies. 2. The grille In what Albaisa describes as "a little bit of an accident" and "kind of tongue-in-cheek," the Q Inspiration's grille is a kind of trompe l'oeuil phenomenon. From directly in front, you can see the small fins, but viewed from the side, they disappear. So much so that Albaisa said he was initially fooled. "From a functional point of view, we need to breathe," he said. "But I think in the future, where there'll be a lot different types of technology, probably the car can breathe less. So we don't need that dominating big open mouth.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."