2001 Infiniti I30 on 2040-cars

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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti serves up ‘Carigami’ models to ease coronavirus quarantine boredom

To the list of things car enthusiasts can do to combat coronavirus quarantine boredom, or keep their restless kids diverted, Inifiniti is serving up what it’s calling “Carigami.” ItÂ’s exactly what it sounds like: origami for cars, more or less. Three models are offered — the Q50 sedan, QX80 SUV and the now-discontinued FX crossover — all in 1:27 scale. All you need is a printer and paper, a craft knife and some glue. ItÂ’s not the first time Nissan has turned to the Japanese art form, having commissioned a full-scale origami version of the Juke on its fifth anniversary in 2015. Outside the Nissan realm, we also recently saw a downloadable origami version of the Tesla Cybertruck. You can download all three Infiniti templates and instructions at Infiniti.com. We especially dig the use of a record turntable as a way to replicate the life-size design turntable automakers display new models on at auto shows.

2014 Infiniti Q50 priced at $37,605*

Infiniti has released full pricing information for its new 2014 Q50 line, which, as you're probably aware, replaces the well-liked G-series sedan. You may be wondering why this is news, as Infiniti announced pricing for its new Q50 sedan back in March. Apparently, though, those earlier prices applied only to the special pre-sell offer announced earlier this year and are only good for cars ordered by October 31, 2013.
Starting in November, base 2014 Q50 models with the automaker's 328-horsepower 3.7-liter V6 engine will begin at $37,605 (*including a $905 destination fee), while the sportier Q50S model will begin at $44,105. Adding all-wheel drive to either model costs an additional $1,800 over the standard rear-wheel-drive models. Regardless of engine or whether it's rear- or all-wheel drive, the Q50 comes with a seven-speed automatic transmission.
Opting for the 2014 Infiniti Q50 Hybrid will get the buyer a powertrain consisting of a 3.5-liter V6, a 50kW electric motor and a lithium ion battery that offers up a total power output of 354 hp and a highway fuel mileage rating of 36 miles per gallon, all for a starting price of $44,855, which includes the Premium group. The most expensive version of the new sedan is the Q50S Hybrid with all-wheel drive. That model carries an MSRP of $49,055.