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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2020 Infiniti Q60 Infotainment Driveway Test | Baby steps forward

Infiniti is slowly coming round to the modern age of infotainment systems this year, and our first taste of that is in the 2020 Infiniti Q60 Red Sport 400. This performance coupe has an updated system in it that, while it looks a whole lot like it did before, represents a step forward for Infiniti. Most importantly, Infiniti has finally added Apple CarPlay and Android Auto functionality for 2020. Every new 2020 model year car should ship with the smartphone connection technology baked in, and Infiniti has finally gotten with the program this year on nearly all of its cars (QX60 is the holdout). The delay might have something to do with Nissan/Infiniti's reluctance to share customer data to Apple and Google, or perhaps Infiniti was waiting to roll out a broader interface update, but either way, the hardware they've applied it to would seem to be the same as before.  2020 Infiniti Q60 infotainment system View 9 Photos This updated interface also has upgraded graphics for a smoother experience. The improved performance is acceptable, but the problem with Infiniti’s InTouch twin-screen system has always been more than just its lack of speed. Compared to the advanced infotainment systems from Germany, InTouch looks and feels about five years behind the curve. Mercedes' MBUX, BMW's iDrive and AudiÂ’s MMI all respond with the speed and vigor we expect from top-shelf smartphones these days. The Infiniti's UX is as uninspiring as it gets. Simple, colored boxes fill the bottom screen, and a difficult-to-reach navigation system fills the top. Unfortunately, Infiniti decided to drop Apple CarPlay and Android Auto functionality into the top screen, too — there was hardly any choice, as important car functions and settings are found on the bottom. Reaching all the way to the top row of icons on Spotify while driving is not easy when theyÂ’re all the way up there! And I promise you, my arms are normal length for a 5-foot 10-inch individual. A widescreen solution is better, which we once again found to be the case in the new Toyota Highlander. Another new feature this year is the addition of a WiFi hotspot for up to seven devices. Once again, itÂ’s a feature thatÂ’s been offered for years from other manufacturers, but itÂ’s still worth noting that a new Infiniti you buy will have it. After using the system every day for a week, nothing truly got on my nerves. It works, albeit slowly and without flare or excellence.

Infiniti lifts veil on Q60 Concept in final teaser shot

Well, here it is. Ahead of its official debut at next week's 2015 North American International Auto Show, Infiniti has given us our final "teaser" image of the new Q60 Concept. Teaser, though, applies only loosely, as this is a full-frontal shot of the new two-door, meaning all we're waiting on is the glut of information that will follow ahead of next week's show in Detroit. Overall, it's a very attractive piece of sheetmetal. There are a lot of interesting design touches, including the new nose, which is very, very heavily inspired by Infiniti's partnership with the Red Bull Racing Formula 1 team. Aside from that, many of the company's most notable styling touches have been toned down on the Q60 Concept, particularly the double-arch grille, which has been softened noticeably. The slim headlights, aggressive kink in the beltline behind the B-pillar, strong character line and the air-curtain-like element behind the front wheel arch are the other big styling features. We'll have far more on the Q60 Concept on Sunday, January 11, when it makes its official debut on the eve of the Detroit Auto Show. Until then, take a look at the final teaser up top and let us know what you think of Infiniti's latest efforts in Comments.