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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.

2021 Infiniti QX55 will get the company in the crossover 'coupe' game

Seeing how German automakers are printing money with less-practical but arguably more stylish crossover "coupes," Japanese luxury brand is getting in on the action, too. The company announced it will introduce a fastback crossover named QX55. And while the company hasn't revealed the actual vehicle yet, it did release the above conceptual sketch. As you can see, it doesn't reveal much except that the QX55 will have a low, curvy shape. It will probably have four doors like its competitors. Infiniti says the roofline is meant to evoke the company's first crossover, the FX. We disagree on that detail, because while the FX did have a stylish, low-slung roof compared with its contemporaries, it still had a fairly conventional and upright hatch (see below). Judging by the name, the QX55 will probably be based on the platform and powertrain of the QX50. That means it should have a version of that crossover's variable-compression ratio turbocharged four-cylinder, along with front-wheel drive or all-wheel drive. Infiniti says the QX55 will go on sale in the summer of 2020, so expect a full reveal during the coming auto show season.