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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti QX Sport Inspiration Concept fits perfectly in the QX50's shoes

If there was any doubt about whether the Infiniti QX Sport Inspiration Concept is a preview of the next QX50, the official details presented at the 2016 Beijing Motor Show should erase them. The concept is smaller – a lot smaller – than the last QX70. And despite a recent update to the QX50, the brand's midsize crossover is due for a new model. We're basing that statement on dimensions. The QX Sport Inspiration Concept rides on a 110.2-inch wheelbase, and is 181.1 inches long, 74.8 inches wide, and 65 inches high. The last QX50, meanwhile, rides on a 113.4-inch wheelbase, and is 186.8 inches long, 71.0 inches wide, and 62.7 inches high. Ignore the different lengths – the concept's front and rear overhangs are remarkably short and aren't likely to translate to production – but the wheelbase, width, and most importantly the height, present a footprint that's remarkably similar to the QX50. Combine that with our assessment of the QX Sport Inspiration Concept's styling, and it's a virtual certainty that we're looking at the QX50's successor. As we said yesterday, the high beltline, tight greenhouse, long hood, and aggressive headlights are all trademarks of both the QX50 and QX70. Infiniti didn't say what kind of engine is under this concept car's hood (if there even is one – it might just be an engineless shell), but we're almost certain it's something performance-oriented. That would prove true if and when a new production QX50 is unleashed. We're betting the company will opt for the increasingly familiar setup of the new 3.0-liter, twin-turbocharged V6, a seven-speed automatic transmission, and all-wheel drive, like what you can get on the Q50 Red Sport 400 and new Q60. With 300- and 400-horsepower versions of this engine available, it could signal an introduction of a two-tier QX50 lineup. We're getting ahead of ourselves, of course. The QX Sport is still only a concept, but Infiniti's latest information dump at the 2016 Beijing Motor Show serves as even stronger evidence that its CUV lineup will grow back to four vehicles sooner rather than later. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti QX70 S Design goes dark in the City of Light

As Infiniti continues its attempts at making inroads in the European market, it's showing off a sharper-looking version of its QX70 crossover. Much as it does in the US market, the CUV, formerly known as the FX, is adding an S Design trim.
The new trim pack adds plenty of dark chrome to the exterior of the fashion-forward QX70, with the stuff finding its way onto the grille, foglight surrounds and side grilles. While not dark chrome, the 21-inch alloys, mirror caps and roof rails are now painted black, while the headlights are smoked. Black lacquer trim, black leather and purple stitching stand out in the S Design's cabin.
Hop up top for our full gallery of live photos of Europe's new, dark-chrome-adorned QX70, and then head below for the original press release, issued by Infiniti earlier this month.