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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti Emerg-E Concept

The Infiniti Emerg-E is a two-place hybrid gasoline-electric concept that made its world debut at the 2012 Geneva Motor Show. While its sleek shape and stunning styling dropped jaws, those on the green side of things immediately recognized it as a reskinned and updated Lotus 414E - itself a concept based on the Evora that debuted at the same show only two years earlier. Yet there is little wrong with a reworked, Infiniti-badged Lotus boasting 402 horsepower and 738 pound-feet of torque, especially when it features a lightweight, all-aluminum bonded chassis beneath an attractive carbon fiber skin penned by the automaker's Southern California design team.
The hybrid powertrain is all contained aft of the cockpit. Primary propulsion is accomplished with two electric motors, one on each rear wheel, both featuring its own single-speed transmission (this design eliminates the need for a differential and provides electronic torque vectoring control). Energy for the electric motors is stored in a 15-kWh lithium-ion battery placed behind the seats, which is chemically different from the lithium-polymer pack Lotus used in its 414E. Auxiliary propulsion comes from a Lotus-designed, all-aluminum, 1.2-liter three-cylinder gasoline engine, rated at 50 horsepower, that serves as a range-extender after the 30-mile life of the battery pack is extinguished. Teamed with an 8.1-gallon fuel tank, the combo allows the Emerg-E to cruise about 300 miles without stopping.
Offered the chance to take the Emerg-E for a quick loop around an autocross course in Southern California, I jumped at the opportunity.

2019 Infiniti QX50 starts fresh with a new face and trick engine

Last week, Infiniti rolled out the refresh of the big daddy QX80 in Dubai. At this year's Los Angeles Auto Show, the Japanese automaker is poised to reveal something that's bound to be far more mainstream: the 2019 Infiniti QX50 and its trick variable compression turbocharged engine, or VC-T. In addition to the new engine, the QX50 drops rear-wheel drive in favor of an all-new front-wheel-drive platform and gets the new ProPilot assist technology that debuted on the Nissan Leaf. The QX50 may be the headliner, but the engine is the really interesting bit. This 2.0-liter turbocharged inline-four can adjust the stroke of the pistons on the fly, varying the engine's compression from 8:1 to 14:1, and giving the new midsize crossover improved efficiency and diesel-like torque. It's rated at 268 horsepower and 280 pound-feet of torque, down 57 horses but up 14 pound-feet. Front-wheel-drive models hit 60 mph in 6.7 seconds. That drops to 6.2 seconds with all-wheel drive. Combined fuel economy is 27 mpg for front-wheel-drive QX50s and 26 mpg for all-wheel-drive variants, both up from the abysmal 20 mpg combined rating of the current model. Power is sent through a continuously variable transmission. If it's like other Nissan and Infiniti CVTs, it will be inoffensive if a bit lifeless. We've covered the details of this powertrain extensively already, but it's great to see companies giving more life to the internal combustion engine. The new platform marks a big improvement over the outgoing QX50 in terms of platform rigidity and space efficiency. Rear-wheel drive might be fun, but it's never ideal from a packaging perspective. Cargo capacity is up from 31.6 cubic-feet to 37 cubic-feet. With the seats down, the space expands to 60 cubic feet, up from 50.1 cubic feet. That's not exactly class-leading, but it's no longer among the class-worst. The 2019 QX50 will use a new type of high-tensile steel, improving torsional rigidity by 23 percent and shaving overall weight. The styling falls in line with most other Infiniti products. The outgoing model had a bit of an identity crisis, looking more like a lifted wagon than a fully-realized crossover (it was, after all, essentially a G35/G37 wagon). This new one has much more conventional SUV proportions. In fact, it looks like a 7/8-scale version of the new QX80 with a front-wheel-drive profile. That's either good news or bad news, depending on where your tastes fall.