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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan Skyline Nismo gets a more powerful Z engine

Recent rumors claim the Nissan Skyline will morph into an electric crossover in the coming years. Regardless of whether or not they're true, the company isn't done with the current, gasoline-powered Skyline yet and it launched a limited-edition, Nismo-branded model in Japan. If you're experiencing deja vu, it's likely because the Nissan Skyline is sold as the Infiniti Q50 in the United States. We even get a range-topping, performance-oriented trim level, the 400-horsepower Red Sport 400. The Skyline Nismo goes further, though, by adopting an evolution of the twin-turbocharged, 3.0-liter V6 that powers the Red Sport 400 and the Z coupe. It's rated at 414 horsepower and 404 pound-feet of torque. For context, the Q50 and Z pack 400-horsepower and just 350 pound-feet of torque. The Nismo's engine spins just the rear wheels via a seven-speed automatic transmission, whereas America's Red Sport 400 is available with all-wheel drive. Nissan didn't settle for adding a few horses to the cavalry, slapping a couple of "Nismo" emblems to the body, and calling it a job well done. Its engineers redesigned the Skyline's suspension system, installed fade-resistant brake pads and recalibrated the various vehicle control systems, including the ABS, to deliver a sportier driving experience on and off the track. The brand even went as far as securing the windshield and the rear window with a type of adhesive normally reserved for the GT-R Nismo to improve rigidity without adding weight.  Visual updates are part of the Nismo package as well, including 19-inch Enkei wheels wrapped by tires that are wider than the ones worn by the regular-production model, an old-school "GT" emblem on each fender, and a body kit that includes a front splitter and side skirts. These updates aren't just for show: Nissan notes the redesigned grille opening helps channel additional cooling air to the radiator and the oil cooler. The Nismo treatment also permeates the cabin. The front passengers sit on Recaro sport seats with red inserts, while the driver faces a steering wheel with a red 12-o'clock mark as well as a new-look tachometer with a red ring and a small "Nismo" logo below the needle. Enthusiasts who want an even rarer version of the current-generation Skyline can try their luck at scoring the Nismo Limited.

Infiniti JX35 QX60 Hybrid confirmed for New York debut

The next Q-ified Infiniti will be making its debut at the New York Auto Show later this month, the QX60 - the crossover formerly known as JX35. And while there aren't many changes to the crossover in terms of design or function, the big news is that Infiniti will be revealing a production hybrid powertrain option for its seven-passenger luxury/utility vehicle.
The QX60 Hybrid uses the same powetrain found in Infiniti's M35h gasoline-electric sedan, which couples a 2.5-liter supercharged four-cylinder engine with a 15-kilowatt electric motor, running to the wheels via continuously variable transmission. Both front- and all-wheel-drive versions of the QX60 Hybrid will be available, and Infiniti says that the more efficient CUV should be good for around 26 miles per gallon combined - an improvement of five mpg over the current JX35 with its 3.5-liter naturally aspirated V6. And because the compact lithium-ion battery will be housed underneath the third row seat, we're told that the hybrid model will still have the same passenger and cargo capacity of the non-hybrid crossover.
This will be the first three-row hybrid CUV offered in the US market, and wrapping it up in a luxury package makes a lot of sense to us, since it could be a good way of cajoling customers into absorbing the extra cost of the more expensive powertrain. (Keyword in that sentence: CUV. After all, the Cadillac Escalade is still currently available as a two-mode hybrid for the 2013 model year.) Infiniti has not released official pricing figures, but says that the hybrid model will represent a roughly $3,000 premium over the standard QX60.