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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2022 Infiniti QX55 pricing is out, and it carries a premium over the standard QX50

Pricing for the coupe-ified 2022 Infiniti QX55 crossover is out, and just like every other coupe-like version of a crossover, it’s more expensive than the regular one.  For starters, the QX55 comes with standard all-wheel drive. It also starts at the second trim up the QX50Â’s hierarchy, Luxe. The premium over an equivalent QX50 is $3,000, landing the QX55 at a $47,525 starting price, including the $1,025 destination charge. There are only two other trims available: Essential and Sensory. A QX55 Essential starts at $52,625 and adds leather seats (heated/cooled in front), a heated steering wheel, navigation, 16-speaker Bose audio and a 360-degree camera. For a little more cash, you can tack on a ProAssist and ProActive package to the Essential trim for a host of driver assistance features, including all the goodies weÂ’re accustomed to in NissanÂ’s ProPilot Assist. The last and top trim is Sensory, and it starts at $58,075. You get all the packages and features of the lower trims, plus a motion-activated hatch, semi-aniline leather seats, open-pore wood trim, tri-zone climate control and ambient lighting. Unlike the regular QX50, there is no top-of-the-line Autograph trim. If youÂ’re interested in a QX55, Infiniti says itÂ’s opening up a digital reservation program today. If you reserve one via this method and go through with the purchase or lease, Infiniti promises you the choice of “a tasteful trendsetting gift.” Your options include a Transparent Sound speaker, Away luggage bundle or a Tom Dixon Brew coffee set. QX55s will start landing in dealers this spring, where you can buy one the old-fashioned way, sans gift. Related video:

Infiniti hybrid sports car coming by 2016 after all?

Infiniti makes plenty of good cars, crossovers and SUVs. The premium Japanese brand also has a well-defined presence in racing on the world's largest stage in the form of a partnership with Red Bull in Formula 1. What Infiniti doesn't have, though, is a range-topping halo car.
A report from Autocar in the UK suggests that Infiniti's gaping top-shelf hole may soon be plugged by 2016 with a new hybrid sports car along the lines of the well-received Emerg-E and Essence concepts. This report is contrary to news we heard from Autocar late last year, when company officials reportedly told the publication that a swoopy and fuel-efficient machine like the Emerg-E wouldn't be produced.
Interestingly, Infiniti is said to sense strong demand from so-called "little emperors ... who are used to getting what they want," many of whom live in Asian countries, who are also environmentally conscious. Infiniti exec Andy Palmer told Autocar to expect something "like the Tesla sports car option, but with more flexibility in terms of range."