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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

2025 Infiniti QX80 confirmed with 450-hp twin-turbo V6, 50 hp more than now

Infiniti's back to tease the 2025 QX80 that debuts in 15 days. Automaker executive Ivan Espinoza starts by telling us what we already knew, the ancient 5.6-liter V8 gets sent packing by a 3.5-liter V6. Espinoza calls it "all-new," but this is in reference to the application. Parent company Nissan loves itself a TTV6, the GT-R given the codename VR38DETT, the new Nissan Z's version codenamed VR30DDTT, the same mill formerly serving the Infiniti Q50 and Q60. The 3.5-liter displacement in the QX80 means its engine can be expected to be called the VR35DDTT. We've got output numbers at last, those being 450 horsepower and 515 pound-feet of torque, improvements of 50 hp and guaranteed-to-feel-it 102 lb-ft. That outdoes the closest Japanese competition, the Lexus LX that gets 409 hp and 479 lb-ft from its TTV6. The 2025 QX80 is going to shift through a nine-speed automatic gearbox, the two additional cogs over today's seven-speed providing a 40% wider range of ratios. Owners are going to get more performance down low and efficiency up high. Doubling up on the efficiency, engineers added active grille shutters to reduce drag when massive cooling isn't needed. Espinoza also cites "a new chassis and larger frame," however, the QX80 is expected to ride on an updated version of the current SUV's body-on-frame platform, Nissan's F-Alpha that once served the Pathfinder and Titan, plus the erstwhile QX56, and still serves the Nissan Frontier. The evolution yields 57% more lateral stiffness and 25% more torsional rigidity. A new electronic air suspension with active damping keeps the hardened cage from becoming a punishment. We get our best, albeit very brief, looks at the interior as well. The four-spoke wheel is now a two-spoke wheel, a la Genesis. The digital gauge cluster and separate infotainment binnacle morphed into what looks like a single, uncovered widescreen (composed of two or more screens), akin to what we've seen in several electric vehicles like the Kia EV9 and Honda e. The restraint and subtlety in these snippets matches what's been done to the exterior, so far as we can see. The livestreamed reveal happens March 20, expect a Monograph Concept plus some flourishes. A week later, we'll get up close and personal for the 2025 QX80's public debut at the New York Auto Show.