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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

2017 Infiniti Q60 glitters in gold for the Neiman Marcus Christmas catalog

It's that time of year again. The air is getting cooler, the leaves are changing colors, and Neiman Marcus has selected this year's car for its annual Christmas Book. The limited-edition ride is a 2017 Infiniti Q60 based on the 400-horsepower Red Sport 400 model. What really sets this Neiman Marcus version apart from the average Red Sport is the striking paint job. Called Solar Mica, the paint looks a bit like a glossy gold leaf. Combined with the Gallery White leather interior with Silver Optic Fiber trim, this is an Infiniti that would be perfect for Yukon Cornelius. In addition to the color scheme, the car comes with an ivory leather weekend bag, an indoor car cover with Neiman Marcus branding, a plaque with the VIN number, and a certificate of authenticity. Oh, it also comes with a $63,000-price tag, which is a about $10,000 more than an entry level Red Sport 400 with rear-wheel drive. Neiman Marcus will only offer 50 examples of this Infiniti, and it goes on sale at noon on November 2. Interested buyers can call to reserve one at (844) 367-6971. If you're serious about buying, you'll probably want that number on speed dial. The special edition Neiman Marcus cars tend to sell out fast. In 2009, 50 Jaguar XJLs sold out in just over four hours. In 2012, 12 McLaren MP4-12C Spiders flew out the door in two hours, and in 2006, 50 BMW M6 convertibles vanished in a stunning 92 seconds. Related Video: