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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2022 Infiniti QX50 starts at $40,025

Infiniti upped prices on the 2022 QX50, but at least some of the MSRP increase goes toward new features. Nissan's luxury arm made ProPilot Assist standard for all five trims, the driver assistance suite includes tech like steering assist, intelligent cruise control, speed limit assist, and distance control assist. Apple CarPlay is another included item for next year's model, as well as an auto-dimming rearview mirror, and more soft-touch luxuries for the rear quarters with keyless entry able to be activated by the rear doors now, LED welcome lights in the rear door handles, and a USB-C port for the aft chairs. The first four grades are front-drivers; adding all-wheel drive adds $2,000 to the tab. For 2022, top front-wheel drive Autograph bows out, making AWD the de facto standard. The trims and their pricing after the $1,025 destination fee, plus their differences from the 2021 model, are: Pure: $40,025 ($950) Luxe: $43,375 ($750) Essential: $47,825 ($2,000) Sensory: $52,525 ($1,400) Autograph AWD $57,975 (no change) On top of the other newly standard equipment, the Essential trim picks up a heated steering wheel, 16-speaker Bose Performance Series audio, climate-controlled front seats,  Luxe fits "leather-appointed seats," and offers an updated Appearance Package for $1,200. The bundle is composed of black mirror caps, body color rear diffuser, black mesh grille, black fender accents, a black liftgate finisher, and 20-inch black-painted, machine-finished wheels. A graphite headliner finishes the package inside.   Sensory snares some features formerly reserved for the Autobiography, like "leather-appointed" perforated seats, four-way passenger power-seat lumbar adjustment, heated outboard seats in the second row, ultrasuede interior trim, and a motion-activated liftgate.  The eight-strong color palette welcomes a new Slate Gray hue. Mechanicals don't change, every model powered by a 2.0-liter inline-four cylinder with 268 horsepower and 280 pound-feet of torque, routing its output through a continuously-variable transmission. The 2022 Infiniti QX50 should reach dealers later this month.