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Infiniti Q30 goes full monty before Frankfurt

Infiniti is finally tearing off the camouflage and showing the world what the Q30 luxury hatchback actually looks like. Set to make a full debut Frankfurt Motor Show on September 15, the five-door marks the entry of the Japanese premium brand into the compact hatch ranks. The company's designers did a fantastic job of bringing the major elements from 2013's concept to the street, though. Like the earlier design, the production Q30 wears Infiniti's rounded rectangle grille and a chrome strip along the edge of the hood. The headlights are also left squinting from the concept. The only major change to the front end is an adjustment to the lower air dam to make it a little more realistic for production. Sadly, Infiniti is only providing this single front three-quarters perspective on the upcoming five-door for now, but check out the C-pillar in the background to spot the similarly pointed design there, as well. The changes are actually more noticeable when comparing the Q30 with its platform-mate, the QX30 compact crossover concept. The hatchback noticeably softens many of the CUVs swoopy lines to be a bit more mainstream. This is especially true along the front where the big air intakes from the QX are made significantly smaller. Production of the Q30 is slated to start in Sunderland, England, by the end of the year. They should actually arrive in showrooms there before the calendar runs out. Still, we're looking forward to Frankfurt for a more complete view of Infiniti's little luxury hatchback. Related Video: INFINITI Q30 PREMIUM ACTIVE COMPACT SET FOR FRANKFURT IAA 2015 PREMIERE Daring, expressive design meets advanced ride and handling performance Category-breaking Q30 faithful to 2013 concept car World premiere for global media September 15th at Frankfurt Motor Show Hong Kong – The first ever Infiniti Q30 Premium Active Compact is ready for its world premiere at the International Frankfurt Motor Show in September this year. Featuring Infiniti's iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for Infiniti-typical confident and responsive performance as well as excellent ride and handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Race Recap: 2013 Bahrain Grand Prix follows the template of this year and last [spoilers]

The sand, the wind, the penalties, the contact and the one crash - all of them collided to make the Bahrain Formula One Grand Prix a surprise affair from day to day and lap to lap. Oh, and did we mention the tires? Pirelli made a last-minute swap after the amusement park ride that the Chinese Grand Prix turned into with the soft compound tire, and brought medium and hard compounds to the desert. That didn't stop things from falling apart for some teams - literally - and that didn't stop the one team that seems to love the hard compound Pirelli tire.