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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

2022 Infiniti QX55 pricing is out, and it carries a premium over the standard QX50

Pricing for the coupe-ified 2022 Infiniti QX55 crossover is out, and just like every other coupe-like version of a crossover, it’s more expensive than the regular one.  For starters, the QX55 comes with standard all-wheel drive. It also starts at the second trim up the QX50Â’s hierarchy, Luxe. The premium over an equivalent QX50 is $3,000, landing the QX55 at a $47,525 starting price, including the $1,025 destination charge. There are only two other trims available: Essential and Sensory. A QX55 Essential starts at $52,625 and adds leather seats (heated/cooled in front), a heated steering wheel, navigation, 16-speaker Bose audio and a 360-degree camera. For a little more cash, you can tack on a ProAssist and ProActive package to the Essential trim for a host of driver assistance features, including all the goodies weÂ’re accustomed to in NissanÂ’s ProPilot Assist. The last and top trim is Sensory, and it starts at $58,075. You get all the packages and features of the lower trims, plus a motion-activated hatch, semi-aniline leather seats, open-pore wood trim, tri-zone climate control and ambient lighting. Unlike the regular QX50, there is no top-of-the-line Autograph trim. If youÂ’re interested in a QX55, Infiniti says itÂ’s opening up a digital reservation program today. If you reserve one via this method and go through with the purchase or lease, Infiniti promises you the choice of “a tasteful trendsetting gift.” Your options include a Transparent Sound speaker, Away luggage bundle or a Tom Dixon Brew coffee set. QX55s will start landing in dealers this spring, where you can buy one the old-fashioned way, sans gift. Related video: