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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2019 Infiniti QX60 Drivers' Notes Review | Past its prime

The 2019 Infiniti QX60 is a three-row crossover from Nissan's luxury brand. It's based on the Nissan Pathfinder, sharing the same basic platform and powertrain. It sits near the top of Infiniti's lineup, above the new QX50 and just below the body-on-frame QX80. That said, the car-based platform underneath the QX60 means its actually more spacious than its truck-based sibling. Power comes solely from a 3.5-liter V6 making 295 horsepower and 270 pound-feet of torque. All-wheel drive is available, though our tester was a front-wheel drive model. The 2019 QX60 starts $46,795, but our tester has nearly $20,000 worth of options. The $5,000 limited package adds upgraded leather on the seats and steering wheel, dark wood trim, 20-inch wheels and chrome trim on the exterior. The $3,400 proactive package adds safety features like lane-departure warnings, blind-spot monitoring, backup collision intervention and adaptive cruise control. Other options include back-seat entertainment ($2,150), a wifi hotspot ($495) and the $3,500 sensory package (a Bose audio system, ventilated front seats, heated second-row seats, a motion-activated liftgate and a moonroof for the second and third rows). Editor-in-Chief Greg Migliore: I'm immediately struck by the interior. It's quiet and comfortable. The quilted leather on the door panels is almost decadent. Infiniti is really going for it with this kind of interior styling. Some might say it's a little bit much, but generally, I think the company gets it right. Same with the outside. Infiniti tries to make a statement, and this swoopy, creased design is reason enough to buy the QX60. Our tester has the 295-hp V6, which is plenty capable. There's a lot of torque steer with the front-wheel-drive setup. It's kind of fun, but not really the dynamic most buyers are going for it. Overall, I like the QX60. It's big, comfortable, luxurious and powerful. Get AWD, though, as FWD in the snow is a little squirrely in something this large. Road Test Editor Reese Counts: Unlike Greg and Joel, I wasn't bowled over by the interior. I couldn't find a comfortable seating position for the life of me. The bottom cushion wasn't deep enough and the back seemed to protrude out at odd points into my spine. The leather looks and feels OK, but that was my only highlight. The overall interior design looks fat and boring, especially compared to models from Mercedes-Benz and Lexus. Just look at some of the details like the vents and steering wheel.

A beautiful conundrum | 2017 Infiniti Q60 First Drive

"OK, this should be fun." Hands are rubbed together excitedly. It's a rear-wheel-drive sport coupe painted candy apple red. It's sleek, slinky, and uniquely styled. It's from the same folks who, in the 2000s, finally showed that BMW could be matched in the whole sport sedan/coupe game. Oh, and it has 400 horsepower. Four-hundred! With a four. And yet the 2017 Infiniti Q60 underwhelms. What looks so good on paper instead is rather conflicted, stuck somewhere in no-man's land between the traditional expectations of a performance sport coupe and those of comfier, more luxurious cruisers that isolate and pamper their occupants. It's a serious effort with serious engineering and a clear desire to be innovative, but at least in the range-topping Red Sport model we tested, it fails to come together in a way that truly excites or indulges. A great coupe should do one or the other, and ideally both. To explain, let's start under the hood, where Infiniti's all-new "VR" series 3.0-liter twin-turbo V6 makes its second appearance after debuting in the Q60's four-door sibling, the Q50. In the Q60 Silver Sport model, it produces 300 horsepower and 295 pound-feet of torque courtesy a pair of turbochargers that create 8.7 psi of boost. In the Red Sport, the knob is turned up to 14.7 psi, resulting in the oh-so-salivatory magic number of 400 hp along with 350 lb-ft of torque. A device known as an optical turbo speed sensor, special to the Red Sport, manages and maintains that extra boost, while an electric motor fitted to the valve timing system serves to quell any loss in throttle response due to forced induction. The Red also gets a second water-cooled intercooler, which, in both models, is distinctive for its more compact size, shorter airflow path, and, according to Infiniti, a resulting reduction in turbo lag and more immediate engine response. It's certainly a clear improvement on the somewhat rough 3.7-liter "VQ" V6 it replaces, which increasingly felt and sounded a little out of place in a luxury car. The new VR30DDTT, as it's so eloquently named, is buttery smooth and indeed responsive, likely capable of convincing luxury-car owners used to naturally aspirated V6s that everything's business as usual. Honestly, its character is reminiscent of a silky Honda V6. In some respects, that's a great thing. In others, it's where the Q60 starts to fall flat.