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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2018 Infiniti Q60 Red Sport 400 Quick Spin Review | Beauty before brawn

The 2018 Infiniti Q60 Red Sport 400 is an absolute beauty in person. And that's important, because, more than any other segment in the automotive marketplace, a personal luxury coupe has got to have the kind of attention-grabbing looks that can lead off the discussion about a brand-new vehicle. Like this one. It's also important because the name Red Sport 400 conjures up a kind of performance imagery that the Q60's hardware doesn't quite live up to. But before we delve into the world of horsepower and torque, let's finish talking about style. Like most luxury marques these days, Infiniti is working really hard to put a variant of its instantly recognizable corporate face on everything it sells. Unlike some other automakers — *cough* Lexus *cough* — Infiniti has been mostly successful in the styling-led marketing push without making each new car a caricature of the model it replaced. The fascia is dominated by a curvaceous chrome grille, which has little wing-shaped tabs that draw attention toward a dashing pair of headlights. These lighting units have LED elements that sort of form the shape of eye makeup, and while that could be a major styling misstep, it looks lovely on the Q60. Moving back from the face, there isn't a flat surface anywhere that might distract an onlooker from the overall cohesiveness of the design. The Q60's sheetmetal is pulled, pushed, and bunched like taffy strung across a whirling pair of beaters. If we were to lodge a complaint about the Q60's appearance, it would focus on the superfluous chrome-tipped gill slits just behind either front wheel and the too-small displacement badge nearby on the fenders. Both of these bits are unnecessary and seem like they were tacked on at the last minute. But those are small grievances that don't do much to distract from an otherwise cohesive design, and the chrome vents can be replaced with carbon fiber for an extra $395. It would be a sin to choose any color other than Dynamic Sunstone Red. This deep shade suits the Q60's flowing lines perfectly, and everyone who saw the car parked in our driveway had good things to say about the hue. Other colors are available, but ... just pick the red. The interior of out test car had seats in an off-white shade of leather that looks good, but was already showing wear and discoloration. We'd probably choose the red leather seats instead.

This is the 2017 Infiniti Q60 Coupe totally exposed

Right about now, Infiniti's holiday card to Autoblog is going to get "lost in the mail." That's because we're going to spoil the automaker's next big debut nearly two full months ahead of schedule. Oops. What you see above comes from a promotional shoot for the new Q60 coupe. The photos taken here will probably serve as the official images when the new coupe bows in January at the 2016 Detroit Auto Show. The look is more or less what we expect, serving as a literal translation of the Q60 coupe concept that debuted last year in Detroit. That means it's darn handsome. The front fascia is bold, with Infiniti's trademark grille dominating the nose. As we predicted in our most recent round of spy photos, the Formula One-inspired front bumper has been ditched in favor of a more conventional unit, likely owing to Infiniti parent Renault-Nissan's pending divorce from the Red Bull Racing team. This is not a bad thing. There was just too much Mercedes-Benz SLK in the concept's front bumper. The pert tail features a remarkably short deck and an aggressive roofline, although we aren't sure how the company's heavily kinked beltline works on a two-door model. The profile is also highlighted by a set of vents just aft of the front axle. Overall, we're finding the new Q60 coupe to be a worthwhile alternative to the BMW 4 Series, Audi A5, Lexus RC, and the upcoming Mercedes C-Class coupe in terms of aesthetics. As previously reported, the most powerful Q60, likely featured here, will be offered with a 3.0-liter, twin-turbocharged, 400-horsepower V6. A 2.0-liter turbo pilfered from Mercedes will serve as the base engine. As for the cabin, we unfortunately don't have much to show you (we need to leave something for Infiniti to show in Detroit, right?). We can tell you that the overall cabin should be reminiscent of the Q50 sedan, and the Q60 isn't likely going to depart much from the controls and infotainment on its four-door sibling. Related Video: