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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan looking to expand UK plant to build Infiniti Q30

With the Infiniti Q30 concept heading to the Frankfurt Motor Show next month and a future premium compact model heading into production at Nissan's Sunderland UK assembly plant, just connecting the dots tells us this new small Infiniti is headed for UK production. Backing this up, Reuters is reporting that Nissan is looking to expand the Sunderland plant by 25,000 square feet, while Automotive News Europe takes it a step further by almost confirming that the Q30 will be built alongside the Nissan Qashqai and Note.
The reports say that Sunderland is already the UK's biggest automotive plant, but the expansion will make it even larger with production capacity expected to rise from the current 500,000 units built each year to more than 550,000. There is no indication if the expansion will bring more jobs to the plant, which already employs around 6,000 people.

Infiniti Q30 Concept might be the cleverest Q model yet

When we first got official word of the Infiniti Q30 Concept, the Japanese automaker said that the crossover's "harmonious contrasts and dissymmetric philosophy" would "make an emotional connection with customers spontaneously." Now, we might not be heads of design studios or directors of marketing departments, but we're pretty sure we can translate that to: "The production Q30 will compete with the Audi A3 and Mercedes-Benz CLA-Class."
In all seriousness (if we can say that of a concept car painted a sort of rose metallic), the Q30 concept looks fetching here in Frankfurt; its rather convoluted and flowing bodywork just carried off successfully because of its grownup hatchback proportions and, frankly, huge wheels. The Q30 could seemingly slot into the current, attractive Infiniti range of production cars and not look amiss (though we'd prefer a color palette that looks a little less like Grandma's sitting room sofa).
Look above for our live images of the Infiniti Q30 Concept from the show floor in Frankfurt, below for stock pictures of the thing, or scroll down to re-read the breathless press release.