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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2020 Infiniti QX50 Luggage Test | Not infinity, but enough

The 2020 Infiniti QX50 is a comfortable five-seat luxury crossover that competes with the Audi Q5, Acura RDX, Volvo XC60, Lexus NX and others. If you’re interested in a QX50, itÂ’s probably got something to do with its impressive, technologically advanced VC-Turbo variable compression engine. It also has sumptuous swales of bodywork, a long list of driver-assist and safety features, and a solidly luxurious interior with a two-screen infotainment setup. The window sticker for the QX50 we drove recently in Essential trim says the seats were leatherette; if true, itÂ’s the most buttery fake leather out there. Still, the engineÂ’s the star. If performance is your only consideration, you can also get the VC-Turbo in the Nissan Altima sedan weighing 400 to 500-plus pounds less and at an MSRP starting $7,500 lower, a price spread that quickly expands as you option up the QX50. But if you want the QX50, itÂ’s probably because itÂ’s a crossover. You want to haul stuff. Which brings us to: luggage test. The QX50 has a cargo capacity of 31.1-31.4 cubic feet behind its raised back seat, which expands to 65.1 cubic feet with the rear seats down. That's more than most in its class, and the QX50Â’s cargo hold certainly looks big and usable enough. To test it, I had six roller suitcases at my disposal. Three would need to be checked at the airport, and one of those is particularly mondo (29x19x11, 26x17x10, 25x16x10). Three others were small enough to carry on (24x14x10, 23x14x11, 22x14x9). Several bags have four wheels that protrude and were counted in the dimensions. I lacked access to RiswickÂ’s wifeÂ’s fancy bag. An asterisk to all our luggage tests: Our crack team of test suitcases is empty. I know someone who can seriously overstuff a soft-sided bag, so depending on how you pack, your results may vary. The QX50 didn't arrive with a cargo cover, so that made things easier. My first stab at loading all those bags seemed promising — five out of six bags fit. Two of the big boys on edge, three carry-ons standing up. That would be one bag for every occupant, but hey, we can do better.  Standing them all up was the easy solution. This fits all six bags, and I'm certain they wouldn't fly forward in a hard stop. But the driver's rear view is impeded. I'd be annoyed to look back at this throughout a long trip. That biggest bag is the biggest offender, so can we just lay that one down? Sure, but we're back to just five bags fitting.

Infiniti Q50S getting G37's hydraulic steering for 2016

Sometimes, new technology doesn't make things better. Take the march of power steering technology as an example. Electrically assisted systems are in vogue at the moment for their ability to increase fuel efficiency, but tuning them to offer good feedback remains something of a dark art. Some automakers get it, but most don't. The previous hydraulically assisted setups just seem to be inherently more communicative when driven with enthusiasm. And it looks like Infiniti might be learning this lesson the hard way.
In talking with Keith St. Clair, the luxury brand's head of product planning, Car and Driver has learned that the Q50S is probably going to ditch its standard electrically assisted steering in favor of a hydraulic system derived from the old G37, a model soon to be renamed the Q40. The system should make the sedan more engaging behind the wheel, but it still won't help those who tick the option box for Infiniti's controversial Direct Adaptive Steering drive-by-wire system.
According to St. Clair, Infiniti's engineers have heard the complaints of critics and previous G37 owners about the Q50S model's electric steering system, and wanted to see what they could do. They didn't have to go far to figure it out - all it required was taking the steering rack off of a G37 and putting it onto the Q50S. After a little tweaking, "the car is a blast to drive," St. Clair reports. Now, the company is said to be fast-tracking the switch, and it could be ready for the 2016 model year.