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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti Q Inspiration Concept shows a future with variable compression

For weeks, Infiniti has been teasing the Q Inspiration Concept ahead of its official debut at the Detroit Auto Show. Details were absent, but the design was clean, swoopy athletic. Not seeing any tailpipes on the rear end, we hoped it could sport some kind of electrified powertrain, but surmised that Infiniti could take the opportunity to further showcase its variable compression turbocharged engine technology. Now, Inifniti has officially taken the wraps off its Q Inspiration Concept, and has indeed chosen to use the stunning show car to demonstrate "near future applications" of the potent yet efficient VC-Turbo tech. VC-Turbo made its production debut in the 2019 QX50 at the 2017 Los Angeles Auto Show. Here, in the Q Inspiration, VC-Turbo allows Infiniti designers to make the most of the packaging, taking advantage of the compact powertrain to increase the size of the cabin while maintaining the footprint of a mid-size car. Electric automakers like Fisker, Lucid Motors and the like have been doing something similar with electric powertrains, but Infiniti's VC-Turbo allows the company to do something similar with technology that is ready for primetime, while still bridging the gap to more efficient future powertrains. VC-Turbo, as we've learned earlier, allows the engine to change and optimize compression ratios on the fly, between 8:1 for high-performance situations, to 14:1 for maximum efficiency. Mounted to the exhaust manifold integrated in the cylinder heads of the four-cylinder engine is a single-scroll turbocharger. The system, says Infiniti, provides the torque and response of a hybrid or turbodiesel powertrain without sacrificing efficiency. In the Q Inspiration, the power is directed to four wheels via a front-biased all-wheel-drive drivetrain. The system can direct torque to the rear wheels individually as needed. As a design study, the Q Inspiration is a success. The proportions and lines are sleek and attractive, accentuated by the car's white paint. There's kind of a lot going on up front, with a large "double-arch" grille at the leading edge. Everything behind that, though, looks particularly harmonious. Its elongated cabin and coupe-like dimensions help provide efficiency while maximizing headroom for the four occupants. It's a car that stands up to close inspection, as attention to detail makes it more interesting the closer you scrutinize it, inside and out.

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.