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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

Infiniti QX70 is fini, for now

We knew it first as the FX, debuting in 2003 as a bulgingly macho SUV/crossover thing with an impossibly long hood. It was quick and powerful, and lower-slung than typical SUVs, more like a tall wagon. Infiniti later dialed the cartoonishness of it back a few notches and started calling it the QX70. Now, the QX70 is going to take a little break, disappearing from the lineup for a few years while QX50 and QX80 redesigns are rolled out. The QX70 is sporty, with a 325-horsepower 3.7-liter V6. But it's an aging model and a bit of a slow seller - last year, Infiniti moved one-seventh as many QX70s as it did its kid-hauling cousin the QX60 - which seats more people (seven, to the QX70's five) and is less expensive. The QX70 was once popular like that, selling 30,964 as the FX in 2004. But that was long, long ago. Last year it sold 6,261. The QX70 nameplate is expected to be back in 2021 or 2022, in a redesign based on the Nissan Murano and built at Nissan's plant in Canton, Miss. Related Video: Featured Gallery 2015 Infiniti QX70 Plants/Manufacturing Infiniti Crossover SUV redesign