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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Nissan, Infiniti recall more than 130,000 vehicles for potential fuel leak

Nissan and its luxury brand, Infiniti, are set to recall 133,592 vehicles after discovering that fuel could leak out around the pressure sensor, potentially increasing the chances of a fire. While Nissan lists five nameplates in its recall, there are actually only three models affected by the improperly tightened fuel pressure sensor. They include the 2012 to 2014 Nissan Juke, as well as 2012 to 2015 Infiniti M56/Q70 sedans and QX56/QX80 SUVs. Nissan will begin notifying owners of affected vehicles soon, with the recall expected to officially kick off no later than January 26, 2015. Naturally, repairs will be conducted free of charge. Scroll down for the official bulletin from the National Highway Traffic Safety Administration. And stay tuned for more news coming out of the NHTSA offices today. In addition to Honda's expansion of its recall for vehicles with Takata-built airbag inflators, the regulatory body published a huge number of unrelated recalls this morning, helping to stack the total number of called-back vehicles even higher in these last weeks of 2014. Report Receipt Date: NOV 28, 2014 NHTSA Campaign Number: 14V683000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 133,592 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2012-2014 Nissan Juke, 2012-2013 Infiniti M56, QX56, and 2014-2015 Infiniti Q70, and QX80 vehicles. The fuel pressure sensors may not have been sufficiently tightened during production. As a result, the fuel pressure sensor may loosen with vehicle usage and cause a fuel leak. CONSEQUENCE: A fuel leak in the presence of an ignition source could cause a vehicle fire. REMEDY: Nissan will notify owners, and dealers will replace the fuel pressure sensors, as necessary, free of charge. The recall is expected to begin on or before January 26, 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. This is an expansion of recall 12V-069 Featured Gallery 2015 Infiniti QX80 View 26 Photos Related Gallery 2013 Nissan Juke Nismo News Source: National Highway Traffic Safety AdministrationImage Credit: Infiniti, Nissan Recalls Infiniti Nissan Safety Crossover SUV Luxury Sedan infiniti qx80 infiniti m56 infiniti q70

2014 Infiniti Q50S

Ten years ago, nearly to the day, I took delivery of a brand-new 2004 Infiniti G35 6MT. The sporty rear-wheel drive sedan, equipped with its throaty 260-horsepower V6, slick manual gearbox and limited-slip differential replaced my 2001 BMW 330i because the Japanese competitor touted a product that was roomier, better equipped, quicker and lower priced. The G35 trumped the German in nearly every measurable category - at least on paper.
The 2014 Infiniti Q50 is the direct descendant, albeit two generations later, of the car I owned a decade ago. It is dimensionally about the same size, but it has gained more than 300 pounds of mass thanks to numerous safety upgrades and technical innovations. The additional weight is largely dismissed by a larger and more efficient powerplant that delivers an additional 68 horsepower, a welcome arrival, but the manual gearbox that charmed enthusiasts has been pushed out of the picture by a mandatory seven-speed automatic transmission.
As it has in the past, Infiniti touts its all-new Q50 as a luxury sport sedan worthy of the title. Decades ago, impressive performance statistics may have sealed the deal. Yet there is much more to the assignment today, as the model must offer premium appointments, sophistication and engaging driving dynamics if it's going to entice and capture the next-generation of young, premium buyers - much like the G35 did for me ten years ago.