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Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

Infiniti prices Q50 2.0t from $34,855, hybrid from $47,955

Infiniti has a whole range of new engines coming out for the Q50. And that means a new pricing scheme to go along with it. The bottom line is that you can now get into the sports sedan for as little as $34,855 (inclusive of the $905 destination charge). That price is for the 2.0-liter turbo model that's the new point of entry into the range with 208 horsepower on tap. It also represents a much lower starting price for the 2016 model than the one it replaces, which started at over $38k for the base Q50 3.7. It also undercuts the price of the comparable Audi A4, which also comes with a 2.0-liter turbo four priced from $38,250. The BMW 3 Series straddles the divide with two models equipped with 2.0-liter turbo fours: the less potent 320i with 180 hp priced slightly below the Infiniti at $34,145, and the more powerful 328i with 240 hp for $39,345. If you want all-wheel drive or the Premium trim, you'll need to cough up an extra couple grand for each, which is a larger premium than the Japanese automaker charged before. Pricing for the V6-powered 3.0t and Red Sport 400 models are still to come. But along with the 2.0t sticker, Infiniti also released pricing for the hybrid model, which only comes in Premium spec and starts at $47,955. That's a couple grand more than the outgoing version cost at $45,305. For the time being, the top of the line is the Q50 Hybrid Premium AWD, which goes for $49,955. Related Video: INFINITI ANNOUNCES U.S. PRICING FOR 2016 Q50 2.0T AND Q50 HYBRID PREMIUM MODELS First two of four available Q50 engines available now, new 3.0-liter V6 twin turbo-equipped models to follow later this year NASHVILLE, Tenn. – Infiniti today announced pricing for the 2016 Infiniti Q50 2.0t and Q50 Hybrid Premium models, which are on sale now at Infiniti retailers nationwide. Pricing starts at $33,950 for the Q50 2.0t and $47,050 for the Q50 Hybrid Premium. The Infiniti Q50 sports sedan, Infiniti's best-selling model, enters the 2016 model year with an array of significant enhancements, starting with the addition of three new turbocharged engines and continuing with new technologies designed to enhance the already strong driving dynamics of Infiniti's best-selling model. The 2016 Infiniti Q50 is now offered in an expanded range of trim levels, each in a choice of rear-wheel or all-wheel drive – Q50 2.0t and Q50 2.0t Premium, Q50 3.0t Premium, Q50 Hybrid Premium, Q50 3.0t Sport and Q50 Red Sport 400.

Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.