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Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

At long last, Infiniti plans a production EV

After years of false starts, it appears that Nissan's Infiniti division will finally launch a production electric car in 2019 and debut it as a concept in January at the North American International Auto Show in Detroit. Details at this point are scant, but Infiniti Executive Design Director Alfonsa Albaisa told Autocar the EV would be an all-new electric-only vehicle based on a new platform. Citing the company's grand prix-inspired Prototype 9 racecar concept that was shown a few weeks ago at Pebble Beach, Albaisa said consumers would see "parts of the car in a different context" on the concept EV. The Prototype 9's all-electric powertrain was developed by parent company Nissan's Advanced Powertrain Department. The last we saw of any electric offering from Infiniti was way back in 2012 with the LE Concept sedan, which was supposed to show up in dealerships two years later. Those plans were initially postponed in 2013 and then again in 2015 amid doubts over EV sales projections and larger concerns over boosting overall Infiniti sales. The LE had a 24 kWh lithium-ion battery pack paired with a 100 kilowatt electric motor delivering 134 horsepower and 240 pound-feet of torque. Related Video: Featured Gallery Infiniti Prototype 9 at Pebble Beach View 26 Photos Related Gallery Infiniti LE Concept: New York 2012 Green Infiniti Concept Cars Electric Pebble Beach