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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Mercedes leads in US luxury car thefts

Mercedes-Benz makes some fine automobiles. The Silver Arrow'd cars are so good, apparently, that thieves can't help but try to steal them. The German brand is at the top of the charts for luxury car thefts in the US, according to the National Insurance Crime Bureau, with New York City leading the way. (And those New Yorkers complain about Detroit being bad!)
The C-Class was the most stolen model, with 485 ganked between 2009 and 2012 in NYC alone, while the E-Class and S-Class (which also boasted the worst recovery rate, at 59 percent) both finished in the top ten. Following the C-Class was the BMW 3 Series and Infiniti G. Not surprisingly, each of these were the most common models in their respective lineups. Los Angeles and Miami are also prime hotspots for luxury car thefts, according to the Detroit News report.
While getting your car stolen is pretty awful, there was one inspiring statistic compiled by the NICB - the average recovery rate across the board was 84 percent, with the Cadillac CTS getting recovered 91 percent of the time.

Infiniti Q70 won't live to see 2020

The Infiniti Q70 won’t be returning for the 2020 model year, effectively killing InfinitiÂ’s large luxury sedan. This news comes to us via a report from Motor Authority, citing “the automaker” and Infiniti spokesperson Kyle Bazemore. WeÂ’ve reached out to Infiniti to confirm the news, but it doesnÂ’t strike us as a surprising move whatsoever. Update: Infiniti confirmed the Q70 won't be sold in the U.S. or Canada for the 2020 model year. Back in July of this year, Nissan made it clear that we should expect 10 percent of its models to be cut from its global product lineup. We speculated then that the Q70 and Q70L would be part of these cuts, as itÂ’s the manufacturerÂ’s worst-selling model. To no oneÂ’s surprise, that eventuality came true. Infiniti moved 4,479 Q70s and Q70Ls in 2018, making it a super low-volume vehicle in a tough segment. Back in the mid-2000s, Infiniti topped 20,000 sales of its largest luxury sedan (not named the Q70 at the time). Cars like the Mercedes E-Class, BMW 5 Series and Audi A6 are all more enticing buys next to the aged Q70 — a slightly cheaper base price was the last stand for this vehicle, but it looks like a good deal wasnÂ’t enough to save it from our crossover apocalypse. Infiniti SUV sales are up, as the QX80 continues to gain more ground in 2019. More folks are opting for the raised and rugged options than smooth and comfortable sedans across the industry, which is why we continue to see news like this. Unfortunately, the Q70 isnÂ’t riding off into the sunset in any sort of glory. We can trace the Q70Â’s lineage back through a few name changes (Q45 into a series of M cars like the M45 and M56). Its oldest ancestor would be the Infiniti Q45, which was a revolutionary car back in the early 1990s. It featured an active hydraulic suspension system that aimed to provide a supremely comfortable ride and flat cornering at the same time. When equipped with the suspension system, hydraulic actuators on each wheel were able to counter the forces exerted on it from cornering, braking and acceleration. And remember, this was 1991!  Transitioning back to today, Nissan and Infiniti have made it clear that EVs will be the future. We know that weÂ’d love to see another industry-changing flagship sedan from Infiniti, and a fully electric vehicle might just be the way to go about it. Anybody wanting for a production version of the Q Inspiration Concept?