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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Infiniti QX50 First Drive [w/video]

One crucial change to the 2016 Infiniti QX50 (formerly known as the EX35) may have just made the company's smallest crossover suddenly relevant. So how does one add appeal to an eight-year-old model, without any significant cosmetic or powertrain updates? By addressing its biggest flaw head-on: size. For the 2016 model year, Infiniti has stretched the QX50's wheelbase by 3.2 inches, and the crossover is now 4.5 inches longer overall. In addition to a roomier cabin – 8.3 cubic feet more to be exact – there's one number that sticks out above all else: four more inches of knee- and leg-room in the back seats. Like scoring an exit-row seat on your flight, the extra space may be just enough to change the experience. So how can the upmarket Japanese automaker justify costly changes to the platform when it's only moving 250 of these vehicles in the US per month? Americans can thank the Chinese for that. As in the US, sales of small crossovers are quickly rising in China – a country where being chauffeured is more common for those of means – and rear-seat passengers who can pay for a driver don't want to feel like they're sitting in the penalty box. The platform-sharing economics work, and in this case, everyone stands to benefit. Pricing is reduced by $500 from last year, with the rear-wheel-drive 2016 QX50 now starting at $35,445 after delivery. Infiniti says it considers the Acura RDX and Lexus NX as the QX50's direct competition, but it's worth noting that both of those competing models sell more in just one month than Infiniti's smallest crossover sold all of last year. The QX50 isn't likely to reach its competitor's levels anytime soon, but Infiniti hopes the roomier iteration will pique shopper interest. To help that cause, the 2016 model gets a few light cosmetic touches too. Up front it receives a new grille that's more in line with the brand's current design language, new LED fog and daytime running lights, new door mirrors with LED turn signals, revised side sills, and a new rear bumper. Beyond aesthetics, pricing is reduced by $500 from last year, with the rear-wheel-drive 2016 QX50 now starting at $35,445 after delivery. The all-wheel-drive version adds another $1,400 to that price. All models get more standard equipment, including a power moonroof, heated front seats, and the new LED accents. Inside the cabin, things look much as they did when the crossover first debuted as the EX35, back in 2007.

2017 Infiniti QX30 price anounced ahead of September launch

The 2017 Infiniti QX30 will start at $30,945 for the base model and will max out at $39,495 for the Sport trim. The oversized hatchback will be available in six different trims: the QX30, QX30 Luxury, QX30 Premium, QX30 Sport, QX30 Luxury AWD, and QX30 Premium AWD. There will also be a 2017 QX30 Reservation Program for buyers interested in getting their hands on the car first. Buyers in the program will be able to choose from a selection of gifts to go along with their new QX30. The QX30 Luxury starts at $33,595, while its AWD variant is $1,800 more. The QX30 Sport, which is front-wheel drive only and is 0.6 inches lower than the rest of the lineup, is priced at $39,495. The QX30 Premium will start at $36,295 with the QX30 Premium AWD commanding an additional $2,400. All trims are powered by a 2.0-liter turbocharged inline-four that puts out 208 hp and sends power to a seven-speed dual-clutch gearbox. While the QX30 borrows a lot of components from the Mercedes-Benz GLA-Class, it's priced lower than its German counterpart. The Mercedes GLA250 starts at $33,775, while the GLA250 4Matic is priced at $34,775. The QX30 also comes in under the Acura RDX ($36,510), BMW X1 ($34,095), Audi Q3 ($34,625), and the larger Lexus NX 200t ($35,915). The QX30 will hit showroom floors in September.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Infiniti QX30 View 19 Photos News Source: InfinitiImage Credit: Infiniti Infiniti Mercedes-Benz Crossover Hatchback Luxury infiniti qx30