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Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti Emerg-E Concept

The Infiniti Emerg-E is a two-place hybrid gasoline-electric concept that made its world debut at the 2012 Geneva Motor Show. While its sleek shape and stunning styling dropped jaws, those on the green side of things immediately recognized it as a reskinned and updated Lotus 414E - itself a concept based on the Evora that debuted at the same show only two years earlier. Yet there is little wrong with a reworked, Infiniti-badged Lotus boasting 402 horsepower and 738 pound-feet of torque, especially when it features a lightweight, all-aluminum bonded chassis beneath an attractive carbon fiber skin penned by the automaker's Southern California design team.
The hybrid powertrain is all contained aft of the cockpit. Primary propulsion is accomplished with two electric motors, one on each rear wheel, both featuring its own single-speed transmission (this design eliminates the need for a differential and provides electronic torque vectoring control). Energy for the electric motors is stored in a 15-kWh lithium-ion battery placed behind the seats, which is chemically different from the lithium-polymer pack Lotus used in its 414E. Auxiliary propulsion comes from a Lotus-designed, all-aluminum, 1.2-liter three-cylinder gasoline engine, rated at 50 horsepower, that serves as a range-extender after the 30-mile life of the battery pack is extinguished. Teamed with an 8.1-gallon fuel tank, the combo allows the Emerg-E to cruise about 300 miles without stopping.
Offered the chance to take the Emerg-E for a quick loop around an autocross course in Southern California, I jumped at the opportunity.