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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Jeremy Clarkson names 10 worst cars for 2015 and 2016

When Jeremy Clarkson, outspoken automotive journalist, ex- Top Gear host, and co-host on The Grand Tour, drives a car he doesn't like he doesn't pull his punches. As Jezza harshly puts it, cars shouldn't just be a form of transportation. These 10 cars made Clarkson's "the terrible 10" list on his column in The Sunday Times for lacking imagination and not giving the journalist "the Fizz," which his list of top 10 cars did. In typical Clarkson fashion, the list is controversial. Some of the cars on Clarkson's list have received praise from other outlets, which shouldn't really come as a surprise since he usually goes against the majority's opinion. Nonetheless, there's at least one car that will catch you off guard. To get a glimpse at Clarkson's reviews and the entire list of cars, head over to his column in The Sunday Times. Vauxhall Astra SRi Nav Infiniti Q30 Premium Tech Skoda Superb SE L Executive Zenos E10 S Renault Kadjar Signature Nav BMW X1 xDRIVE25d SEAT Leon X-Perience SE Technology Nissan GT-R Track Edition Volkswagen Scirocco 2.0 TDi Hyundai i800 Related Video: Featured Gallery Jeremy Clarkson's Terrible 10 For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: Clive Brunskill / Getty Images Celebrities BMW Hyundai Infiniti Nissan Toyota Performance bmw x1 infiniti q30

2017 Infiniti Q30 First Drive

Audi and BMW have owned the premium C-segment for almost a decade now thanks to the A3 and the 1 Series (and 2 Series). Benz's A-Class has become less of a retiree's option and has spawned a popular (if not particularly good) sedan (the CLA) and a crossover (GLA). Down in the lower-class decks, machinery from Subaru is punching well above its weight, while Volkswagen's Golf owns the market in Europe. This all left perennial premium pretenders like Lexus and Infiniti with a problem: how to convince buyers their C-segment machinery was genuinely premium if they were based off a volume-selling donor body from Toyota or Nissan? Mercedes-Benz opened an odd window of opportunity for Infiniti. See, Benz's parent, Daimler, and Infiniti's motherships, Renault and Nissan, have had a technical alliance since 2010. A big technical alliance. So Infiniti was able to develop its hatch to sit atop the A-Class chassis, powertrain, and suspension architecture, though you'd barely know it by looking at the Infiniti from the outside. It has a style all its own, and you're not going to mistake a single angle on the Q30 for anything that comes out of Stuttgart. Nobody makes deeper cuts and curves into its metal than Infiniti. The Japanese brand claims that design is at its core, and whether you love or hate that design, it's hard to argue that point. The Q30 feels like a nicer, easier, more luxurious place than the A-Class on which its based. "Infiniti design is very three-dimensional on every panel. We want to give the sense and the feeling that every Infiniti has been made by an artisan, by hand, not by computer," the company's London-based design boss, Simon Cox, argued. Some will love it, some will hate it, and Infiniti can live with it either way. The point is that the brand is now on the field in a segment that is projected to keep growing at more than 9.4 percent globally, and it got there at a fraction of the normal cost of an all-new car, without having any easily identifiable cap tips to the Benz's far more conservative exterior design. The Benz bits are more obvious inside. Infiniti did such a good job of grafting its design ideas onto the interior hard points that it feels like a nicer, easier, more luxurious place than the A-Class, even if the Benz will be between eight and 10 percent more expensive in most markets. The dash top is clean, swooping, and stitched together beautifully.