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Infiniti Q30 Concept uncovered in Frankfurt
Tue, 10 Sep 2013The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.
Infiniti Q60 Project Black S packs F1-derived hybrid twin-turbo V6
Thu, Sep 27 2018At the 2017 Geneva Motor Show, Infiniti unveiled the Project Black S, a souped-up version of the Q60 coupe that packed technology derived from the Renault Sport Formula 1 Team's race cars. Details were scarce. Aside from some F1-inspired bodywork, all we knew was that the twin-turbo V6 would be paired with a kinetic energy recovery system, or KERS for short. At next week's Paris Motor Show, Infiniti is bringing a new concept that's a bit more polished as well as some additional details about what rests under the hood. The car is still dubbed the Infiniti Project Black S. The car still packs a twin-turbocharged 3.0-liter V6 paired with an energy recovery system. Infiniti claims the car makes 563 horsepower, up from 400 in the Q60 Red Sport 400. The Project Black S should hit 60 mph in fewer than four seconds. The powertrain uses three motor generator units (MGU) and a single MGU-K that harvests brake energy. Two electric turbochargers harvest heat energy from the exhaust, meaning the car can gain energy both under braking and acceleration. Visually, there's not much that's changed from last year's Geneva concept. We only have one new photo, but to our eyes the only difference is a few yellow accents on the front bumper. We'll have to wait until next week's reveal for more photos. Related Video:
800k car names trademarked globally, suddenly alphanumerics seem reasonable
Tue, 01 Oct 2013What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.