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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

2022 Infiniti QX55 marks the company's foray into crossover 'coupes'

Using a formula proven by the major German luxury car companies, Infiniti is now getting in on the crossover "coupe" game. The 2022 Infiniti QX55 takes the QX50 small crossover and adds a fastback roofline for a sportier look. Infiniti says the design makes the QX55 a spiritual successor to the FX crossover of the mid-to-late-2000s and early 2010s. We're not sure if the mechanical bits live up to the rear-drive-based FX chassis, but the low roof and curvy body do share a connection to that old SUV. In fact, the QX55 looks rather striking, and the flowing lines work nicely with the simple, arcing roof. Some other small tweaks to the base styling emphasize the QX55's style focus including a more pronounced grille with larger air intakes surrounding it at the front. At the back, the license plate mount has been moved to the bumper, allowing for prominent Infiniti lettering on the hatch. Additionally, 20-inch wheels are a standard feature on all QX55 models. The rest of the QX55 is basically the same as the QX50. It shares the turbocharged, variable-compression engine making 268 horsepower and 280 pound-feet of torque. It's mated to a CVT and all-wheel-drive, which is standard on all QX55 models. The interior is carry-over with dual infotainment screens and an asymmetric, driver-focused dash design. Like the QX50, it can be slathered in two-tone leather for a very premium feel. The debut vehicle features a bold black and red color combination. The QX55 goes on sale this coming spring. It will be available in three trim levels: Luxe, Essential and Sensory. Pricing hasn't been announced, but expect it to be a bit more costly than the equivalent QX50. For reference, a QX50 Luxe with all-wheel-drive starts around $44,000, and at the other end of the spectrum is the QX50 Sensory with all-wheel-drive starting at around $53,000. Related Video:

Another Infiniti Q30 image found ahead of Frankfurt debut

Infiniti will introduce the new Q30, its smallest vehicle ever and its first foray into the compact, premium hatchback segment, next month at the 2015 Frankfurt Motor Show. The company confirmed the debut when it issued a single image of the new car last month. Now, we have a second shot. Released by the Twitter account of Infiniti's British outfit, the new shot is part of the #Q30Challenges campaign, which asks users to pick an object they'd like to reinvent. It shows the stylish hatch in the same bronzish-brown hue featured in the first image, but gives us a very wide front three-quarters view. We can see Infiniti's trademark C-pillar treatment, as well as a pair of wavy character lines. The shot also provides an especially good view of the Q30's long hood. The Q30 enters a segment that's nothing if not competitive, even here in the United States where small cars are a relatively recent phenomenon from premium automakers. Audi offers its A3, BMW is in the game with its 2 Series, Mercedes has its CLA and GLA and Lexus competes with the long-running CT 200h. The Q30 will be part of a two-pronged attack that will also include a QX30 crossover. We'll have a whole heap of additional information and images of the all-new Q30 when it makes its global debut next month in Germany. Stay tuned.