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Infiniti Vision Qe concept will preview the brand's first EV

Infiniti released a dark preview image to give us an early look at its next concept. Called Qe, the design study will make its debut in October 2023 and provide a glimpse at what the Japanese brand's first series-produced electric car will look like when it lands later in the 2020s. Details about the Qe concept are few and far between, and the dark picture published by Infiniti leaves a lot to the imagination. It shows light reflecting on what looks like a fastback-like silhouette, so we know we're not looking at a convertible or at a big, burly SUV like the QX80. We think we see four doors, but the bottom part of the car is obscured so it's too early to tell whether this is a low-slung sedan or a crossover. Out back, a rear light bar is seemingly integrated into a spoiler that's positioned above backlit "INFINITI" lettering. We'll need to be patient to find out more, but an earlier report casts a little bit of light on what to expect from the Qe. Although unofficial, it details four new Infiniti models due out in the coming years, and two are electric. The first is a replacement for the Q70. It will reportedly land by the end of 2026 as the brand's first electric car, and it will feature shorter overhangs as well as a longer wheelbase than its predecessor, which retired in 2019. The second was described by insiders as "a midsize crossover." That's all we know, but odds are the Qe previews one of these two EVs. Infiniti will fully unveil the Qe on October 24, 2023. It also pledged to announce "several stunning new models" at the unveiling event. We're notably expecting to learn more about the next-generation QX80, which was previewed by the QX Monograph concept in August 2023.

The Nissan Ariya was nearly the new Murano

NEW YORK — In addition to providing thoughts on a future Xterra while at the New York International Auto Show, Nissan Americas Senior Vice President and Chief Planning Officer Ponz Pandikuthira also talked with us a bit about EVs, and more specifically model lines and nameplates. We've seen a few strategies ranging from almost completely new and parallel model lines (such as Hyundai's Ioniqs and Kia's EV#s), to reusing old names on still similarly parallel models (such as Chevy's Equinox, Blazer and Silverado EVs), and of course blends of the two. So far, Nissan has gone with the separate model route with Leaf and Ariya, but that may not be as much the case in the future. Pandikuthira noted that now, consumers don't have as much interest in their EVs being some completely unique, statement piece. As such, both Nissan and Infiniti will be adding EVs to existing nameplates more so than totally new model lines. He didn't say whether they would simply be electric variants of existing internal combustion models, or something like Chevy's model, though. But he did note that the Nissan Ariya was, at one point, considered as a possible Murano successor. It certainly would make sense to us. The Ariya is a distinct-looking crossover, and one with a very upscale interior, both key tenets of the Murano from that model's introduction in the early 2000s. Plus, the Murano is in pretty dire need of a replacement, as the current generation dates back nearly a decade ago to the 2015 model year. The reason Pandikuthira gave for the Ariya decision was that the crossover represented enough of a change in Nissan's EV technology and capabilities that the brand wanted to highlight that with a unique nameplate. Nissan won't be ruling out the possibility of new EV-only models, though. Just like with Ariya, Pandikuthira told us that if a planned car is unique enough, the company will still be open to a new line. But expect more, say, electric Rogues and Altimas than totally new names. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness