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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti will move back to Japan from Hong Kong in 2020

BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)

2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.