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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti readying small crossover for China, is it Juke based?

The small crossover is the superstar segment of the global automotive industry at the moment. With the love that Nissan has for the form with vehicles like the Juke and the Rogue, it should come as no surprise that Infiniti is going to hop into the market as well. However, its luxury CUV is likely going to remain exclusive to China for the time being.
The first hint of the Chinese Infiniti crossover leaked as dark silhouette looking a lot like the Juke, during a brand press conference said to be held in Beijing. It suggested that the model would use the Nissan platform but incorporate unique styling.
Leftlane News speculated that it could be among the company's debuts at the upcoming Beijing Motor Show, but that appears not to be the case. Infiniti spokesperson Kyle Bazemore has confirmed to Autoblog that a "small premium crossover" is under development for China. However, "Details of the vehicle will be announced at a later date. It will not debut at Beijing Motor Show," he said. Also, don't get too excited about the prospects of driving an Infiniti small CUV, because Bazemore says the company has no plans to offer this model elsewhere.

2025 Infiniti QX60 ditches V6, gains VC-turbo

The 2025 Infiniti QX60 will ditch its long-running VQ-series V6 in favor of Infiniti's variable-compression turbo engine. There's news beyond the powertrain overhaul too as the 2025 model sees some equipment upgrades and a new Black Edition. The blackout package is not new to Infiniti, but it's a first for this QX60. Let's start under the hood.  With 268 horsepower and 286 pound-feet of torque, the VC-T four-cylinder gives up 22 horses in exchange for 16 lb-ft of torque. That's a bit of a side-grade rather than an upgrade, perhaps, but the new four-cylinder delivers better fuel economy, making the whole pill a bit easier to swallow. The FWD model will return 22 mpg city, 28 mpg highway and 24 mpg combined, the EPA says (vs. 21/26/23 with the V6) while the AWD model improves to 22 mpg city, 27 mpg highway and 24 mpg combined (from 20/25/22). That's a 10% bump in city mileage vs. the V6 — not earth-shattering, but not bad, either. And we know what you're thinking, but fear not; this doesn't mean the QX60 is now saddled with a CVT. The nine-speed auto carries over and yes, it can still pull 6,000 pounds with AWD and the tow package.  For 2025, all QX60s get a new fob with an optional automatic lock/unlock feature. The Black Edition (see the gallery above) will be available on Luxe models and includes the gloss black wheels, grille surround, roof rails and exterior badges; illuminated front and rear kickplates; "radiant" grille badge; welcome lighting and a black headliner. The base price of the Pure model is up just $550 from 2024, however the FWD variant of the Autograph has been dropped, making it $4,300 more expensive to get into the trim. However, the AWD variant only increases by $50. Here's pricing information for the entire 2025 QX60 lineup with front-wheel drive (including destination). AWD is $2,000 more on every trim but the Autograph, which bakes it in as standard equipment for 2025.  Pure: $51,550 Luxe: $58,150 Sensory: $60,450 Autograph: $67,500 Related Video:  2023 Nissan Pathfinder Rock Creek walkaround This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.