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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Production Infiniti QX30 coming to LA Auto Show

Infiniti showed its QX30 small crossover in concept form at this year's Geneva Motor Show, and now, we've got confirmation that the production car will debut in Los Angeles. But this is just one of some 30 global reveals that will take place at the LA Auto Show this November. The QX30 will be a higher-riding version of the new Q30 hatchback that we'll see in Frankfurt later this month. And since the Q30 shares a lot of its underpinnings with the Mercedes-Benz A-Class, we can probably expect the QX30 to be a sort of Infinitized GLA-Class. Just picture a lifted version of the production Q30 we've already seen in teaser shots. In addition to 30 global debuts, the LA Auto Show will host 20 North American reveals, including the Jaguar F-Pace, Kia Sportage, and Bentley Bentayga that will initially be shown in Frankfurt. The only other LA show global reveal we know about right now is the 2016 Hyundai Elantra. Still, there will no doubt be a lot to talk about come November, with Alfa Romeo, BMW, Bentley, Fiat, Ford, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Porsche, Subaru, and Volkswagen all confirming that they'll have something to show in Los Angeles. Naturally, we'll be on site with our usual obsessive auto show coverage. Related Video: THIRTY WORLD DEBUTS CONFIRMED FOR 2015 LOS ANGELES AUTO SHOW 50 total reveals expected and will be streamed live by CNET from the show floor LOS ANGELES, CA (September 2, 2015) – The Los Angeles Auto Show (LA Auto Show®) announced today that 30 world debuts, totaling 50 vehicle unveilings overall, will be introduced in front of media, analysts and automotive industry executives during its Press & Trade Days, November 17-19, 2015. Almost every manufacturer will be making news, and while most have yet to announce details, a few manufacturers have begun to share their debut plans. Specifically, Infiniti will have a global reveal of its all-new QX30 crossover and Hyundai will host the world premiere of its all-new Elantra. Other debuts include Jaguar's first luxury SUV, the F-PACE, and Kia's next generation Sportage. Other automakers officially confirming premieres include Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

Watch Formula Drift's Chris Forsberg break in a new warehouse

Here are just a few great drift cars: Toyota AE86, Mazda RX-7, Nissan Z, Nissan Silvia, and Ford Mustang. One vehicle you won't find on that list, however, is the Infiniti M, because it's a big, heavy luxury car.
It's comfortable, spacious and better to drive than you might expect. And yet, even though it was possible to get one with a very nice 335-horsepower, 4.5-liter V8, it wouldn't be the first car we'd gut and take drifting in an empty warehouse. Formula Drift driver Chris Forsberg didn't get our memo, evidently, which is why we have this video of him flinging a big, white Infiniti through an empty building.
It's an entertaining video, if only because using an M as a drift car is just such a ludicrous sight. Scroll down to watch the entire clip.