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Infiniti puts EV plans on hold again

Think of it as the green-automotive industry's version of Groundhog Day. Nissan's Infiniti division is putting plans for its first mass-production electric vehicle on hold. Again. The Infiniti LE, whose concept version was unveiled 2012's New York Auto Show, is again being put up on the proverbial blocks, USA Today says, citing a presentation by Infiniti executive Michael Bartsch at a recent company event in Detroit. Essentially, the Nissan division has bigger fish to fry, in the form of boosting overall Infiniti sales, and doesn't yet want to put the effort into introducing the Infiniti LE. The Infiniti EV plans were first postponed by then-Infiniti President Johan de Nysschen during the summer of 2013, as de Nysschen wasn't quite buying into Nissan boss Carlos Ghosn's ambitious electric vehicle sales projections. De Nysschen resigned last summer to join General Motors' Cadillac division. One issue may be the fact that the Infiniti wouldn't be all that different from the Nissan Leaf. Despite the fact that US sales of that EV surged 34 percent last year compared to 2013, to 30,200 vehicles, an Infiniti version was apparently not enough of a selling point within the company. While the Infiniti is sportier looking than the Leaf and would boast inductive, wireless charging, it would have a similar power output and single-charge range as the Leaf.

Infiniti QX55 crossover coupe teased again, hints at FX looks and a surprise out back

Infiniti plans to launch five new vehicles in the next three years. We got an abstract squiggle of the first one in August, when Infitini teased the coming QX55 crossover coupe during Monterey Car Week. Said to act as a medium that would communicate design language from the dearly departed FX crossover, the QX55 is meant to infuse a lot more design mojo to the conventional QX50 crossover that it's based on. The Japanese luxury brand just dropped the second teaser, this one revealing a swath of greenhouse and shoulder, and indeed, an arc of chrome trim that could have been traced from FX production drawings. The attention-getter here is what comes behind the greenhouse: A tailgate extension with the makings of a stubby trunk.  Positive reviews have come from a group of media to whom Infiniti showed a matte gray pre-production version of the QX55. The front diverges from the QX50 only in a few details, while the roofline isn't as coupe-ish as it might be because designers wanted to ensure adequate headroom for rear seat passengers. The steep rake has been saved for the area aft of the C-pillar, convincing one scribe to write that "the QX55 reminds us most of the Audi Q8, which also lacks swooping silhouette and looks more like a lifted hatchback." The rear fascia is said to look "cleaner and more modern than Infiniti’s current midsize crossovers," even though the jutting rear presents a vertically flat lower hatch that looks "a bit boxy." Having moved the license plate holder to the bumper, the wide expanse is home to a larger Infiniti badge and logo script with an "I" that serves an as-yet-undisclosed function. At the edges come taillights with a "sharp new piano key design." One site summed up with, "this is a gorgeous crossover coupe that will turn heads." The QX50 is expected to debut in the first three months of 2020, with an on-sale date sometime next summer.

2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.