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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.

Infiniti darkens down QX70S Design for Paris debut

Dig the Infiniti QX70 but wish it were just a touch more low-key? Infiniti will have the answer at the fast-approaching Paris Motor Show, where it will launch the QX70S Design.
Based on the vehicle erstwhile known as the FX, the QX70S Design gets dark chrome all over: on the grille, foglight surrounds, side air vents, side sills and license plate surround. The headlights are smoked and the 21-inch six-spoke wheels, roof rails and mirror caps are painted black.
The darkened treatment continues inside with black lacquer trim and black leather with purple stitching. The S Design otherwise gets all the equipment of the S Premium model. It goes on sale in Europe right after its debut in Paris, and while we're told this trim isn't planned for the North American market, there's no telling what the future will hold.